CASINO MANAGEMENT SYSTEMS Future Gaming Europe explains benefits of eFLOOR
Sweden-based management specialists understand the benefits of a good system – but they know it’s not for everyone…
behind this is our experience on site. Practically every operator that has installed any configuration of eFLOOR has had material return of investment. The size of the ROI varies of course but all feedback show positive and satisfactory results. We have also noticed that it is extremely important for the operator to
“A
understand that they have to get actively involved in the CMS and not only to expect that it will do their business for them. It is almost a rule that the more the operator is engaged the better the return will be. After all this is just a marketing tool, albeit a very complex one. The perhaps most important function a CMS
can have is to widen the management’s views on the operation (and its processes) itself. It has happened that there are possibilities to
s our current slogan tells you, we can really prove that CMS are of huge benefit to casino operators. The reason
increase turnover in areas never before seen as interesting, like analyzing the win percentage/ average bet ratio of slots, not to speak of the more obvious like player profile analysis, dynamic slot performance reports etc. After some time of using the system, requests from our customers to add new reports, modify or adjust details in the operational processes, are being frequent and constant. But it also needs to be said that in order to
be able to process all the data that a CMS generates the management needs manpower, both technical and commercial, so in the end, very small operators cannot utilize all the benefits from a CMS as can the mid and large operators.”
www.futuregaming.se
OCTOBER 2010 33
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