This page contains a Flash digital edition of a book.

Taking control J

Casino management systems corral the huge quantities of transaction data produced every day and turn them into useful information. And now they could be integrated with hospitality management systems too, reports Barnaby Page

ust as server-based gaming is transforming the casino experience for the player with its promise of personalised slots and access to vastly more content than ever before, so another kind of technology, also taking

advantage of today’s fast networking and cheap computing power, has the potential to revolutionise the way casino managers run their business.

Casino management systems – sometimes

abbreviated to CMS, although that term applies more frequently to content management systems, completely different beasts – have a long ancestry: casinos, like other large businesses, have been using IT to gather, analyse and store data since computing became mainstream in the 1960s.

What is relatively new, however, is the way that

today’s casino management systems are tying together every aspect of the gaming floor and other related businesses such as hotels, shows, and food and beverage. Rather than keeping the data for each

A large casino management system may spread its tentacles all over the business

in its own distinct pigeon hole, they are blending key metrics from every segment of the operation to provide management with useful insight into how both the whole and the parts are performing, from an enterprise-wide view right down to details of individual slots and individual players – and then allowing them to adjust variables to fine-tune how each segment runs.

The technical requirements are considerable, for

casinos are unusual businesses in several respects. Indeed, it’s been suggested that from a systems point of view a casino resembles a small bank rather than other leisure businesses, and it’s easy to see why.

30 OCTOBER 2010 First, casinos are customer-facing 24 hours a day,

365 days a year, which means that reliability and stability of systems is crucial: downtime translates directly into lost revenue.

Second, they conduct huge numbers of mostly

small transactions, which means systems must be able to cope with very large amounts of data, constantly flowing in and needing continuous analysis to provide up-to-the minute management reports: it has been estimated, for example, that a 1200-slot floor will generate more than 14 million pieces of data in every 24 hours.

Third, they are regulated more tightly than nearly

any other kind of business, and to make matters even more complex for operators in multiple locations, those regulations can vary greatly. The upshot of this is that systems need to be very carefully constructed for compliance.

And fourth, while of course data security and the

integrity of systems are important for any business, they are exceptionally so for casinos. Their entire relationship with the customer is based on the mutual understanding that the casino will play fair with the stake money that the player has entrusted to it, and that it will not introduce bias in its favour beyond that which is obvious from the rules of each game. Yet at the same time casinos are attractive targets for criminals.

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54
Produced with Yudu -