SHORT BREAKS selling & HOLIDAYS
welcome
Welcome to the new-look Selling Short Breaks & Holidays magazine, revised with you - the travel agent - in mind.
Our changes come in direct response to research we conducted among agents to clarify just how important the short breaks and short haul holiday market is. Your feedback was compelling and made it clear that the short breaks and holidays market is very much alive and kicking.
We’re backing agents So, to tie in with our new-look content we are also launching a WE’RE BACKING AGENTS campaign dedicated to bringing this short haul sector out of the shadows, gaining it more support and more recognition. Long haul travel may have the more glamorous, and exotic, image but short haul travel and short breaks continue to represent a healthy 40% of agents’ total business according to our research. Selling Short Breaks & Holidays is the only
publication in the industry dedicated to this sector, so our campaign will pull together all those destinations and product providers who similarly share our commitment to travel agents selling short haul destinations.
Join us online
The campaign calls on destinations and suppliers to lift their game and raise the profile of the offers, incentives and rewards on offer to agents through our new online community. Significant industry backers - including Visit Iceland, the Costa Brava Tourist Board, TIPTO, AITO, ATOP and Travel Uni - have already pledged their support. Whether you are an agent or a supplier, register this month to be a part of this community at
www.shortbreaksholidays.com,
industrycomment
Rafi Shalev, director, UK and Ireland, Israel Government Tourist Office “We will shortly be going
Check out our new look...
and you’ll be entered into a prize draw to win a trip to the Costa Brava (see page 5)!
Inside the mag You’ll notice this issue has a new, fresh and contemporary A4 format. We have added a dedicated new Talking Shop section (page 47) too showcasing agent events, fams and incentives. We were inundated with responses from agents keen to be columnists, so check out what they say on page 48. There are more on the campaign site too. Check them out and then have your say as well, through the forum at
www.shortbreaksholidays.com Destination features and product news
have been written and designed to make the insights and information more user-friendly and sales orientated. Read all about how to tap into a renewed enthusiasm for UK breaks on page 12; and check out wintersun options in Cyprus (page 18); the Spanish Islands (page 34); and Portugal (page 42) before getting festive with Christmas Markets (on page 25). So read on, get online, join our campaign and get set to seal your next short breaks deal!
live with an e-learning programme for the trade. During October and November we will be delivering a series of seminars in London, Brighton, Portsmouth, Bournemouth, Bristol, Birmingham, Manchester, Leeds, Belfast, Dublin and Cork. And in early February 2011 we will be running a fabulous fam trip where agents compete for prizes.”
Miguel Perestrello UK director of the Portuguese National Tourist Office
“For 2010 we are focused
on showing that Portugal offers excellent value for money. The Perfectly Priced campaign, which we are running jointly with specialist tour operators, is designed to show that Portugal is not expensive, nor cheap but excellent value for money. “This year’s Post Office barometer shows
that Lisbon is one of the best-value cities, on a par with Prague. We’re focusing on regions like the Alentejo, the Azores and Madeira for nature, activities history and touring options.”
MORE... online at
www.shortbreaksholidays.com
Steve Hartridge, Editor news • advice • chat • information
Publishing Director/Managing Editor: Alan Orbell • Publisher: Sally Parker • Associate Publisher: Steve Thompson • Account Manager Lisa Merrigan • Group Editor: Jo Austin • Editor: Steve Hartridge • Journalists: Andy Hoskins & Julie Baxter • Editorial Assistant: Laura Gelder • Creative Director: Matt Bonner • Senior Designers: Dan Franklin & Emma Norton • Designer: Anna Boultbee • Production Manager: Clare Hunter • Production & Reprographics Controller: Rachel Smith • Managing Director: Martin Steady • Selling Short Breaks & Holidays is published by: BMI Publishing, Suffolk House, George Street, Croydon, Surrey CR9 1SR, UK • Telephone: 020 8649 7233 Fax: 020 8649 7234 mail: enquiries@
bmipublishing.co.uk • Whilst every effort is made to ensure accuracy, BMI Publishing cannot be held responsible for any errors or omissions ©BMI Publishing 2010. Some images ©
Istockphoto.com and
Bigstockphoto.com
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