ISRAEL
> also collaborating with Travel Counsellors to bring out
an Israel destination brochure in association with five tour operators, each retaining their own brand identity and their own distinctive market appeal, which will be available in September. "In addition, we are planning a tour operators' niche market exploratory trip to Israel in early December. The trip will include a round-table discussion on UK travel trends, with input from the operators. "Our annual supplement will again be coming out in
time for World travel Market in November. "Finally, in early February 2011 we will be running
a fabulous fam trip which will see travel agents competing against each other for prizes. "Look out in this magazine and the other trade publications for further details, which will be made available shortly. "Any agent who wants further information on any of these initiatives, or general advice on how to sell Israel, are welcome to
contact the IGTO on: 020 7299 1100 and, of course, also visit our website at
www.thinkisrael.com."
asktheoperators
Alison Harding, product executive, Explore Worldwide “Explore has been selling Israel for many years. For 2011 we have introduced two new packages: a family package and a one-week discovery tour of the Holy Land. As a company we sell adventures rather than sun and sea holidays, and the Middle East region in general has been doing well, including Israel.”
Susi Weizman Israel Direct “There is so much diversity in such a small
country. Jerusalem is home to four major religions– Jewish, Christian, Muslim and Greek Orthodox – within the walls of its old city. We offer advice and help on all the different aspects of the country and tailor-make holidays to suit the individual. Israel is easy to sell to the ethnic Jewish Market
Janine Stafford, product manager, Abercrombie & Kent
“2010 is the first time for 10 years that Israel has been included in our brochure as a standalone country.
Previously Israel has been sold as an extension to Jordan. The destination is an ethnic melting pot of cultures; it is small and compact, easy to visit and offers so much history and lots of hidden gems. We sell seven-night two- and three-centre holidays, which include sightseeing. We also
tailor-make packages to individual clients’ needs. New for 2011 is a short break brochure, which will
include three- and four-day day short breaks to Tel Aviv and Jerusalem.
•
From clockwise: Israel has plenty of luxury hotels; clouds gather over the Dead Sea; Jerusalem; a bustling and colourful street market
and is popular with pilgrims and church groups. Eilat is popular with families during winter months as hotels are child friendly and many offer all-inclusive.”
32 Autumn 2010 •
www.shortbreaksholidays.com
thedeal seal
Highlight Health: The Dead Sea is the lowest point on earth, with high oxygen levels and 'healing properties'
IGTO
LONGWOOD HOLIDAYS
IGTO
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