Contents
SGB
Sporting Goods Business
Regulars
6 News
Numbers swell at Intersport buying show – adidas brings NBA merchandise back to Europe – STAG announces new suppliers – World record smashed with Yonex
10 Trading Intelligence
Simon Millet offers us a brief insight into his business
12 Launch Pad
SGB introduces the goalkeeping gloves from Sells that could be saving England’s World Cup hopes this summer
24 Tech Rep
Luke Cunningham of New Balance is striving to persuade consumers to ‘love running more’
20 Showcase: Squash
The latest squash racquets are promising greater power, precision, speed and stability. They have a lot to live up to
Features
14 Showcase: Football World Cup
Yvonne Holberton has brought together 18 of the more prominent products around this summer’s World Cup
18 Field Report: Arena
Francesca Halsall is one of
Great Britain’s brightest hopes for London 2012, and she has teamed up with Arena Swimwear
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