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Contents

SGB

Sporting Goods Business

Regulars

6 News

Numbers swell at Intersport buying show – adidas brings NBA merchandise back to Europe – STAG announces new suppliers – World record smashed with Yonex

10 Trading Intelligence

Simon Millet offers us a brief insight into his business

12 Launch Pad

SGB introduces the goalkeeping gloves from Sells that could be saving England’s World Cup hopes this summer

24 Tech Rep

Luke Cunningham of New Balance is striving to persuade consumers to ‘love running more’

20 Showcase: Squash

The latest squash racquets are promising greater power, precision, speed and stability. They have a lot to live up to

Features

14 Showcase: Football World Cup

Yvonne Holberton has brought together 18 of the more prominent products around this summer’s World Cup

18 Field Report: Arena

Francesca Halsall is one of

Great Britain’s brightest hopes for London 2012, and she has teamed up with Arena Swimwear Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44
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