Showcase: Football World Cup
Dreaming of Jules Rimet
The 2010 FIFA World Cup is fast approaching, with the sport’s major brands launching an array of products during the first quarter of the year. Yvonne Holberton showcases what promise to be among the leading ‘till ringers’ over the coming weeks
Umbro
England Away shirt
Intended to fuse performance and contemporary styling, the new England Away shirt features three distinct panels made from different technical fabrics, and comes in long and short sleeved versions. The front panel contains a high cotton content and features a sloping neck for increased
ventilation, while the back and side fabric includes a mesh for ventilation. The sleeves have a high elastane content for maximum movement.
RRP: £55
www.umbro.com
Puma
Italy Home shirt
Reigning world champions Italy’s 2010 team kit was launched on March 1. Combining Italy’s traditional colours with new technology, the Azzuro Blue shirts with White trim are part of Puma’s PowerCat 1.10 collection. The shirts are made with a ‘body-fit’ shape
derived via 3D motion analysis, and a ‘battle skin’ graphic has been designed specifically for Italy. Italy’s four World Cup triumphs are represented by four stars on the badge.
RRP £45
www.pumafootball.com
RRP £135
www.adidas.com
Natural Health & Leisure Products
PhoneShield
The PhoneShield is a small device designed to negate the electro magnetic radiation emitted by mobile phones. The button-sized PhoneShield sticks onto mobile phones, and its crystal
technology emits its own low-frequency signal which is intended to scramble the phone’s pulsed frequency pattern, alleviating its harmful effect on the brain and the body’s biological system. St. George’s cross PhoneShields have been launched for the World Cup.
RRP: £12.50
www.phoneshield.co.uk
14
Mitre
Tensile
Mitre says this is the most
advanced
football in the world. The
Tensile has a 10- panel configuration
designed to deliver more power and speed. With improved stability and aerodynamics, Tensile is manufactured in a soft and flexible microfibre outer with a grained surface to help keep control. It also has 30% less stitching to optimise airflow and minimise drag, the company says. The Cincap 5 ply lining system balances the ball’s lining and outer material.
RRP: £74.99
www.mitre.com
Mizuno
Wave Ignitus
The Wave
Ignitus is made from what Mizuno
promises to be the highest- grade kangaroo leather, and it
claims its Dynamotion Fit Engineering ensures the best-fitting power boot on the market. The Wave Ignitus is fitted with a 360° Bio Panel around the toes of the upper, which is designed to assist ball control, while the Speed Panel inserted on the inside of the boots should aid precision to dead ball strikes by reducing spin and thereby increasing ball speed by up to 10%.
RRP: £110
www.mizuno.com
adidas
Predator X
Adidas claims the Predator X gives an extra 7% power over other Predator
boots. Key to its design is
Powerspine, which is said to
reduce the foot’s underside reflex for maximun connection with the ball. A Taurus leather core, combined with Thermoform memory foam and Optifit, are intended to provide a lightweight fit. The company says a new Predator Zone, in a mix of rubber and silicon, increases swerve. Predator X is available in a new White, Yellow and Black design to complement existing colours.
SGB SPORT APRIL 2010
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