APRIL 2010 | www.opp.org.uk
WORDS | Alex Evans
BMV & Investment Report – Editor’s welcome | 37
Know your market
There are a lot of myths and misconceptions about the so-called BMV (Below Market
Value) market and in places like Spain, where open market value is so hard to determine, there are those who don’t believe it truly exists. But distressed, discounted or BMV deals have given enterprising agents an opportunity to close some business while helping to restore both value and confi dence to a stagnating market. They have also helped developers to shift unsold stock, and tempted cautious cash investors back into the market. By reducing inventories, some developers have even been able to put prices back up – increasing confi dence among consumers and competitors alike. But determining ‘genuine’ BMV
product and fi nding good partners to sell it is not easy, with ‘fi nger in the air’ valuations or false discounts jumping on the BMV bandwagon.
Answering your questions
With more investors returning to the market, OPP has compiled this dedicated report into the BMV and investment market to provide answers to a lot of the questions its readers have been asking over the last few months. You wanted to know what BMV really means, and where the best BMV and investment deals can be
found. You wanted to fi nd out who the best partners are and the most eff ective channels to investors. You need to know what today’s investor is looking for, and the criteria they use to evaluate a ‘good’ deal. Presenting unique insights into this and much more from those succeeding in the world’s most active BMV markets, this report goes one step further – covering everything from the language that should or shouldn’t be used in BMV marketing to fund and syndicated investor activity. Beginning with our bespoke BMV
news section (pages 38-39), we off er an overview of the main BMV destinations, what’s selling and how it’s being sold in our Market Analysis (pages 41-46) followed by an in-depth look at who’s buying, why and how to target them in our BMV Buyer Focus (pages 47-49). We round-off this month’s report by showcasing a selection of the best investment products from around the world in our Investment Product Tour (pages 50-51). This report has been designed to help agents understand the opportunities in the BMV market, and how to capitalise on them. I hope it answers the important questions, but also encourages you to ask a few more about who to work with and what to sell..
INDUSTRY
PEOPLE
DESTINATION
BUSINESS
DEVELOPER
MARKETING
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