APRIL 2010 | www.opp.org.uk
We have realised that the buyer markets of tomorrow will not be the same as today or yesterday. Accordingly we have instigated a comprehensive research study with TORE (RCI consulting company) to analyse the pyschographic profile of who our buyers are, where they live, how they will access us and what they want (precisely) in terms of amenities, accommodation, ongoing operations and price.
Our ‘understated, defined experience’ customers appreciate ‘sanctity of place’ and have a hunger for ancient civilizations. This will now be given its proper sense of importance in our authentic story positioning Flamingo Lakes as being impossible to replicate anywhere else in the world. Also, instead of one amorphous resort of 3,000 units we now have ten discrete buying groups. So we have ten different communities, with a different name, different branding, and different amenities. We have different accommodation ‘products’ (freehold, fractional, PRC, millionaire luxury to affordable, and active to independent living), services, price and different routes to market.
Mark Jeffery, Commercial Director, Flamingo Lakes Resort
Market snapshot • Mexico | 33
The main motivation for the retirement markets is not only the cost of living but the recent change in the insurance companies coverage policy. This situation gives confidence to the user to move to other locations and helps to contain insurance costs.
Also, not all retired are millionaires. As of today, the majority of developers aim to the higher tiers in the market, but there are interesting opportunities in the mid segment market, with people looking for properties in the 100k – 200k range. And all of them will be retired during the next 10 years.
I think the big challenge today is to clearly define the product, market niche and distribution channels. The audience will be there anyway, but as long as the developer can align this three factors, the project would be successful.
David Fuentes, Director, Group RCI Tourism Oriented Real Estate Consulting & Advisory
INDUSTRY
PEOPLE
DESTINATION
BUSINESS
DEVELOPER
MARKETING
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68