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p4-10 news:News 05/03/2010 09:53 Page 5
CASINO NEWS
Harrah’s Cherokee enlarges
More gloom for Atlantic
casino, adds leisure facilities
City as Delaware OKs
table games, Philadelphia
T
he Harrah’s Cherokee Casino in Swain casino’s appeal beyond the 3.5m gamblers
awaits new casinos
County, North Carolina, is getting a who now visit annually from Atlanta, Asheville,
substantial $633m makeover. Charlotte, Knoxville and other cities”.
The venue, owned by the Eastern Band of Among its targets will be the populous and D
elaware legislators have dealt the beleaguered
Atlantic City gaming industry a further blow by
approving a bill that allows the state’s three
Cherokee Indians, will double the size of its affluent markets of the Triangle area about 300 racinos to offer table games.
casino floor as well as building 532 new hotel miles to the east, such as Raleigh and Durham.
rooms, a 3000-seat events centre, and a spa. They could be introduced at Delaware Park, Dover
The Eastern Band managed to secure Downs and Harrington Raceway – all of which currently
New golf facilities, restaurants and retail financing for the expansion in 2007 before have only slots – by summer.
outlets will complete the transformation of credit became difficult to find.
Harrah’s Cherokee, which opened in 1997. It is expected that between 150 and 225 table games
Said Londo: “As long as [the economy] could eventually be deployed, attracting customers from
David Londo, General Manager of the comes back in 2012, we’ll be fine. We’ve got Washington and Baltimore and driving down Atlantic
casino, said that “the goal is to expand the a pretty conservative business model.” City’s table revenue by as much as 15 percent.
GLI gives approval to BaseSys Navigator
The change in the Delaware rules comes shortly after
Pennsylvania approved table games, providing further
G
aming Support has gained Gaming the past several years, the American controller competition for Atlantic City on its doorstep and
Laboratories International (GLI) market has been far too restricted, with only removing an incentive for Pennsylvania players to visit
certification for its BaseSys Navigator one or two vendors supplying product. This the New Jersey gaming capital.
jackpot controller. The approval allows absence of competition has been at the direct
BaseSys Navigator to be used to manage expense of casino operators.” Philadelphia, the largest city in Pennsylvania and just
mystery and progressive jackpots at venues in 62 miles from Atlantic City, is also poised to get two new
California, Delaware and Rhode Island. BaseSys Navigator, said to work with all casinos. The SugarHouse is expected to open this year,
slots, already has users in Asia, Europe and while Steve Wynn at the end of February promised to
Gaming Support CEO Don Baugh said: “For South America. launch a “Wynn signature presentation” in the city with
3000 slots as well as table games. Ironically, he is the
Cirsa sells La Toja stake to ambitious Egasa
man sometimes credited with rescuing the Atlantic City
casino business in the 1980s.
C
irsa has sold its 50 percent stake in expansion plan, whose first stage will finish at
Casino La Toja to the brothers the end of 2012,” said Jose Gonzalez Meanwhile, New Jersey is reportedly considering the
Gonzalez Fuentes, whose firm Egasa Fuentes. “Then we will open between six and legalisation of online gambling – provided the equipment
operates more than 60 arcades in Spain and ten casinos in [Central and South] America,” to manage it remains within an Atlantic City casino.
is now moving into casinos. he explained. Some legislators oppose the scheme, saying it could
effectively lead to the creation of racinos with online
Egasa already has stakes in the Mallorca Jose Gonzalez Fuentes now becomes terminals at racecourses, but Atlantic City’s mayor
and Bilbao casinos, as well as licences – as yet President of Casino La Toja, while former supports it.
unused – to run venues in Chile and Croatia. President Manual Lao Gorina steps down to a
VP role. Alfredo Gonzalez Fuentes will also sit
“Today, we are immersed in the ambitious on the board.
Rank files
SHL renews Inspired deal
B
ritain’s Rank Group recorded a 3.4 percent rise in
gross revenue during 2009, to £540m ($810m),
although operating profit was down 3.8 percent to
S
ilver Heritage (SHL) has extended its during the new contract period. £58m ($87m) thanks to tax increases. Revenues grew
agreement with Inspired Gaming at Rank’s two largest businesses, Mecca Bingo and
Group to sell Inspired’s server-based It currently has users in Cambodia, Laos Grosvenor Casinos. The latter was named as the main
gaming products across the Asia Pacific and the Philippines, but plans to market Open driver of growth, with the G Casino brand spreading
region. SBG into India, Macau, Singapore and during the year from six to ten properties.
Vietnam too.
The contract will run for another three years, Mecca Bingo also managed to increase average
with an opportunity to extend it still further. SHL recently launched its own chain of spend per customer visit, largely thanks to amusement
gaming clubs. Branded Club 19, the first has machines, although visits dropped slightly; Mecca’s
SHL, which already runs Inspired content and opened at the Dan Savanh Golf and Country online operation grew, but reduced revenue from online
its Open SBG on more than 300 terminals, Club in Laos, and will be joined by venues in sports betting, casino and Poker drove overall revenue
hopes to grow that number to more than 1300 Cambodia and the Philippines. from Rank Interactive downward during the year.
10 MARCH 2010
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