22 Soft Drinks Sunland:Layout 1 05/03/2010 13:01 Page 22
Soft Drinks
Think
Juice:
Think
Consumers thirsty
for more
330ml and 500ml PET.
Pure juices
The market has remained strong, despite the recession says the British Soft Drinks Association
School compliant.
I
n May 2009, the British Soft Drinks THE RISE OF SOFT DRINKS
Association’s 2009 UK Soft Drinks report Back in 1999, John Burnett identified a
highlighted the challenges faced by the soft ‘phenomenal’ rise in the number of soft drinks
drinks industry in 2008 and its ability to consumed in the UK in the 30 years before his
maintain and grow soft drinks consumption ground breaking study, Liquid Pleasures - A social
through creativity, innovation and reliability. History of Drinks in Modern Britain, hit all good
It stated that total soft drinks consumption held book shelves. Although many commercial sugar-
up in 2008, with a 1% value increase and a based beverages were first developed around the
marginal volume decline of 1.1% to stand at mid-to late nineteenth century, it was not until the
£13billion and 13,905 million litres respectively. 1960s and the initial mass popularity of Coca Cola
“2008 showed that ever more complex that cold, non-alcoholic, bottled drinks really took
consumers are varying their purchasing choices, hold. By 1995 around 20% of all drinks bought in
weighing-up value, convenience and naturalness this country were soft drinks, he said.
alongside refreshment and enjoyment. The last few years has seen the leaders in soft
Functionality further asserted its presence on the drink vending machine manufacturing invest
marketplace in 2008 – sports and energy drinks heavily in the development of machines designed
reported a volume growth of 11% and enhanced specifically for the soft drinks industry. The
waters grew by 21%,” said the report. emphasis is now on full product visibility with
Sunland have been making Carbonates reported a volume increase of 1.7% glass-fronted machines replacing the closed front
pure juices for over 25 years; in 2008 and still and juice drinks also saw another kind that graphically illustrate products, making
supplying to over 30 good year, with sales increasing by 0.8% to hit impulse purchases much more likely.
countries around the world. £1684 million. Consumers like to be able to see what they are
The company pride Commenting on the findings of the BSDA’s 2009 buying and by thinking with a
themselves on manufacturing UK Soft Drinks Report, Jill Ardagh, Director retailer’s mindset - in terms
good quality, great tasting General of the British Soft Drinks Association said: of effective merchandising
pure juices that contain only “It is encouraging to see that the soft drinks and ease of payment - cool
fruit juice and nothing else. market is holding up during the economic vending has become an
Their high quality juices in downturn and after the legacy of two increasingly popular means
330ml and 500ml PET have disappointing summers. Consumers are loyal to of purchase for consumers
been selling in vending the drinks they know and trust but remain open to on the go.
machines nationwide for innovative products and brand extensions which
many years, and have a meet their ever-evolving needs. The industry’s
proven sales history. They ability to provide the public
offer a good range of with a wide range of enjoyable
flavours, and uniquely have and affordable drinks will
an Apple and Cherry pure ensure it remains resilient
juice, which has proved very despite the tough climate.”
successful with the kids. And Soft drinks growth is
now that they have forecasted for 2010 and it is
introduced Sunland Fairtrade believed that by 2013 the
pure juices into the UK, they market could reach 14890
have a complete range for litres, with per person
schools. consumption hitting 239 litres.
a76a76
t: 0113 397 6269
www.sunland.co.uk
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