Douwe Egbert DPS Mar10:Layout 1 05/03/2010 12:14 Page 1
How is your competition, it’s essential that operators
Trading up your vending
vended coff ee
offer the more clued-up consumer a better
coff ee to a branded machine off ers
cup of coffee in their well earned break.
performing?
Recently published research found that 76% customers quality reassurance,
of decision makers believe there is a positive
allowing you to command a higher
impact on morale based on the choice
The coffee market is becoming more of coffee systems, exposing how important
price per cup and increase profi t.
premium – but what do clients really want the hot beverage offering is to a company,
Based on this experience, we will
from operators? How do consumers view and the potential for vending machines
happily off er free trials to prove
vending? And how can you make more from !"#$#%%#&#’&(#)*#!+,#-&./,!#0)!+#&#-".,#
the opportunity? premium offering.
the concept.
Calvin Payne, Complete Vending Services
Almost 10,000
Profi t from
people recently
Pure Gold
&1+),2,3#&#445#(."$#!#)*1.,&6,7#0+)1+#8".#
signed a petition
an operator converting 100 machines could
demanding mean an incremental £26,000.00 per year.
better coffee in
Complete Vending Services, based in Of course it is not just the Pure Gold brand,
the workplace
the Midlands, recently traded up one of but the mix that facilitates the trade-up - a
their customers to Douwe Egberts from complete range of premium quality hot
their previous basic vending offer. The beverages, including customer favourites
Almost 10 thousand UK consumers recently machine is located in the staff canteen such as cappuccinos, lattes etc, as well as
signed a petition demanding better coffee at of a manufacturing site and offers a full paper cups, featuring a familiar premium
work, proving that their expectations when comprehensive hot beverage menu, based brand that is perfectly positioned to attract
it comes to coffee in the workplace are on Pure Gold freeze-dried instant coffee. a captive audience of staff looking for
not currently being met. With over 6 billion The vended price per cup was increased something more than a cup of instant coffee.
cups of coffee consumed in the workplace from 15p to 20p, and weekly consumption As newcomers to the vending industry,
every year and ever growing high street grew by nearly 20%. This one site has Douwe Egberts aims to support operators
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