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Snacks & Confectionery
First Out of Home Portion Healthy indulgences from Cranberry Enterprises
pack for Oreo!
Cranberry Enterprise, the
specialist manufacturer of dried
and roasted nuts and fruit snack
foods, is developing its presence
in the foodservice market with a
new pre-pack range of healthy
indulgent products. There are
initially ten products in the range,
each packed in attractive and
Oreo is to have a pack format specifically for the convenient ‘grab bags’, which
out of home market from February this year, with make ideal snacks for lunch, to
the introduction of a 2-pack format. satisfy mid-morning hunger pangs
The Oreo brand, which was launched in the UK or to accompany evening drinks.
in 2008, has benefited from a massive £4.3m UK
marketing spend in 2009 and the new format is CRANBERRY ‘GRAB BAGS’
likely to get biscuit-lovers even more excited, The new range of high quality
offering more opportunities to consume the delicious healthy snacks and indulgent
chocolate flavoured sandwich biscuit out of home. treats is packed in strongly
Since its UK launch, two Oreo pack formats branded and handy bags, each
have been particularly successful in the out of colour coded by product type with large windows allowing consumers to clearly see the
home market: Snack Pack, containing 6 sandwich high quality of the products. Products are also flashed with fun descriptors, for
biscuits in an easy-to-open flow wrap, perfect for example, “a good kind of naughty” for milk chocolate macadamias and for mixed raw
vending and Mini Oreo ideal for ‘on-the-go’ nuts, “good for you, naturally”. Individual packs weigh between 125g and 175g,
consumption and great for sharing, with the 115g depending upon product and each has a recommended retail price of £2.25 per bag.
re-sealable tub delivering the same great eating The Cranberry ‘grab bag’ range is a crossover between confectionery and healthy
experience as regular Oreo, but in miniature. indulgences that will appeal to a broad cross section of customers - not just those
Oreo’s successful Boy and Dog TV ads and its looking for a strictly healthy option.
famous ‘Twist, Lick and Dunk’ eating experience, To promote sales and help sell through, Cranberry Enterprise offers a selection of
famous with adults and children alike around the point-of-sale material available free of charge or for a modest cost. These include floor-
world, have certainly helped to drive the brand’s standing or countertop metal or cardboard display stands and wicker baskets.
success: Oreo has been Kraft Foods UK’s biggest All products are sourced from around the world by the Company’s wholesale division.
UK launch this millennium and public data shows Nut products are hand roasted and coated in-house by the group’s own roaster,
that the brand achieved retail sales of almost £17 Cranberry Roasting, which uses Middle Eastern air drying roasting methods rather than
million in the UK** with 1 in 5 households buying more usual frying or vegetable oil processing. This traditional process produces a vastly
the biscuit in its first year***. superior taste, and a much healthier product.
This year the company’s investment will Cranberry Enterprise believes that the new range will appeal to a wide range of
continue with £3m marketing spend in the UK distribution channels from staff restaurants, pubs and clubs, hotel mini bars, on-site
including TV ads planned from February 2010 shops and convenience stores, to the education and travel markets. They are also
ideally suited for vending machine dispense.
** Nielsen total MAT value sales to 28.12.09
*** Nielsen Homescan 28.12.09
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Cranberry Enterprise Ltd
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t: 020 8961 8686
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www.cranberryenterprise.co.uk
KIT KAT
®
launches ‘Perfect Break’ 2010
Nestlé Professional® launches this year’s KIT KAT
®
‘Perfect Break’ unique code inside
campaign running in the out of home and retail markets, which looks promotional wrappers
set to continue as the brand’s most successful promotion ever. During online or by texting it
last year’s promotion, KIT KAT
®
sales increased by a huge 19% and in. The 10 Top Tier, once
this year, growth is expected to soar even higher as there’s a break to in a lifetime tailored
take in every pack! break prizes, are worth £10,000 each and winners can choose their
With a media spend of £4.4 million, the new KIT KAT
®
‘Perfect own ‘Perfect Break’. Second Tier winners will win money off breaks at
Break’ formula promises to deliver strong results for contract caterers lastminute.com.
and facilities managers in the workplace, leisure and civil channels. Neil Stephens, Managing Director, Nestlé Professional
®
, says: “In
The media campaign will be lead by a new TV ad creative 2009 Perfect Break delivered record growth for KIT KAT
®
. For 2010,
highlighting prizes available through promotional packs of KIT KAT
®
4 the promotion is not just benefiting from increased media spend and
Finger Milk™, KIT KAT
®
CHUNKY™ Milk and KIT KAT
®
Senses™. This heightened on-pack presence but a reward will be offered to all
forms part of the huge £25m media spend on the brand in 2010 and customers. The opportunity for increased brand awareness following
promises unprecedented brand awareness for the out of home market. this activity will drive uptake in the out of home market with
Customers can check instantly what they have won by entering the customers cashing in on prizes.
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