10 Ind:Layout 1 05/03/2010 13:54 Page 10
News
Vending Service Provider HFC gases & CO2 vending machines
In Brief…
announces global rebrand
Following Coca-Cola’s announcement of their intention
to use CO2 vending machines, Catherine Piana (EVA’s
In China, PepsiCo receives
Director General) has written an statement confirming
governmental approval to
the EVA’s support of Coca Cola’s initiative to gradually
build ten more plants, in
phase out HFC machines. The EVA would also like to
addition to the four that are
point out that the Coca Cola Corporation is very
currently in operation.
different from most other European Vending Operators,
both in its sheer size and in the type of machines
In Mexico, FEMSA posts a
operated. An overwhelming majority of their machines
19.8% increase in Q4 2009
are refrigerated, and therefore form a very consistent
revenues to Pesos 53.7bn,
field base. The weight of Coca Cola’s position in the
with Coca-Cola FEMSA
market allows it to lead in many areas, and the
reporting revenue growth of
environment is one of them. The EVA are therefore
27.6% to Pesos 29.0bn.
hopeful that their commitment in the area of
In the UK, PepsiCo announces
refrigeration gases will create the right conditions for
the relaunch of its Pepsi
smaller players to join this movement.
website in April 2010, as part
In contrast, you have 10,000 operators in Europe that
of its strategy to move away
are small and very small businesses, many of them
from traditional television
family run businesses, where the major part of their
advertising to digital media.
machine base is hot drinks. About 70% of machines in
Europe have no refrigeration system, and therefore the
The European arm of Coca-
Jim Edgar, Managing Director of Veritek Global Ltd
main focus of the European Vending Industry in terms
Cola Enterprises (CCE)
Leading engineering service provider CMS has of environment is energy efficiency because it is in
considers an £8bn listing on
announced that, from 1 March 2010, the company energy efficiency that cost reductions and
the London Stock Exchange
will trade under the new name “Veritek”, as environmental gains can be made.
as Coca-Cola Company
part of its global rebranding strategy. As highlighted in the EVA position paper, the HFC gas
confirms its intent to buy the
Over the last couple of years, CMS has is being used in insignificant quantities and does not
North American operations
proven its service credentials in the vending pose any risk of leakage and furthermore, the risk is
of CCE.
sector. The business provides equipment too small to mention. Conversely, the alternatives Highland Spring unveils a new
service solutions for several leading vending create other issues, both in terms of space taken in the packaging design for the
operators throughout the UK. machines, use of energy, waste, so that on a field base sparkling variant of its water
Following eight months of in-depth planning of mainly hot drinks , disadvantages might outbalance brand which uses 9% less
and consultation with a leading branding gains. Furthermore, there is no real market or critical plastic and 39% less paper
specialist, including conducting a visual audit, mass, as yet, in CO2 compressors for vending, therefore for its label.
competitor overview and brand mapping the cost of switching to CO2 would still be very high.
The French soft drinks
exercise, the name Veritek was chosen. This is a time where operators are still not fully hit by
association, Syndicat
Veritek is a bespoke brand name that projects the recession, some of the lay off plans are still being
National des Boissons
trust and expertise in technology and reflects implemented and these will have a major impact on
Rafraîchissantes (SNBR),
the company’s engineering excellence. Veritek vending operators, since 80% of machines in Europe
appoints Coca-Cola France
combines the Latin root ‘Veri’, meaning truth, are located in the workplace.
President Christian Polge as
and ‘tek’, a universal shortening of technology. Finally, operators use the same machine for
its President.
Jim Edgar, Managing Director of Veritek approximately 10 years, but this can go up to 20 years,
Global Ltd, said: “The name Veritek and in addition a number of parts are reused over and
Kraft Foods reports a 3.2%
encapsulates the core values of our company over again, confirming that vending is an
increase in Q4 2009 net
- efficiency, trustworthiness and expertise. environmentally friendly industry. As indicated above,
revenue to US$11.0bn, driven
But it’s not just a new name. Our new brand the main area where gains can be of any significance is
by slightly higher volumes
encompasses everything from customer in energy efficiency. In this area, the EVA has adopted
and favourable currency
perception and experience to quality, look an energy efficiency rating scale, which is being used as
exchange rates.
and feel. In the vending industry, we provide a competitive advantage by manufacturers.
In the UK, Coca-Cola
engineering services in both the retail and The EVA is putting great emphasis on initiatives that
Enterprises to launch its
gaming sector and we have fixed machines meet the dual criteria of cost reduction and
Schweppes lemonade in a
in all types of establishments. We attend environmental benefit. Given the current structure of
500ml format for the impulse
sites ranging from adventure parks and the vending machine field base, with its high proportion
channel, supported by a new
leisure centres to airports and government of hot drinks machines, the phasing out of R 134a gas
pack design and outdoor
buildings. As Veritek evolves, we look is not meeting these criteria at present.
advertising.
forward to new opportunities and further The EVA are following with interest, and are highly
growth potential in the vending sector.” supportive of the initiatives taken by Coca Cola in their
In the US, AB InBev
extensive field base of refrigeration equipment (vending
announces plans to
www.veritekglobal.com machines and coolers) and hope that operators will
restructure its sales and
benefit from their knowledge, expertise and impact on
marketing team, including an
the vending market in the medium term.
unknown number of job cuts.
Catherine Piana, EVA Director General
10
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28