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Hot Beverages
A motivational
force in the
workplace
We find out what employees simply can not do without
M
ars drinks carried out a survey of over 600 employees in 76% of decision makers believe there is a positive impact on morale
Great Britain as part of its research into what employees and based on the choice of coffee systems.“Quality, choice, convenience
decision makers feel are important factors in the workplace. and reliability are all key decision making factors when looking to
81% believed tea and coffee to be a standard provision, rather purchase workplace resources,” said a spokesperson.
than an optional perk. Ahead of the launch of its “Coffee at its brightest” marketing
Dr. Rob Yeung, chartered psychologist and Associate Fellow of the campaign, Nestle carried out a little research of its own and reported
British Pyschological Society commented: “People need to take a notable increase in people drinking more coffee at work, rather
breaks to remain productive. The average person’s attention span is than buying it from high street branded coffee shops in order to save
only 20 minutes, so it is counterproductive to sit in front of a money. While coffee shop culture is still driving hot beverage trends,
computer or stare at the same document for hours on end.” consumers are becoming more cost and quality conscious, driving
Emphasizing the commercial impact of hot drinks provision, improvements in both the ingredients and technology. Nestle has
Dr Yeung said: “Employee motivation gurus argue that people must found that consumers are willing to pay more for a hot beverage that
have their basic needs met before they can think about ‘higher’ is comparable with those on the high street and expect to be
needs, such as those that impact on their effectiveness at work. presented with the same choice.
People can’t be productive and creative if they are feeling hungry or A significant and increasing trend in the food and drink industry over
thirsty. Companies that offer their employees a comfortable working the last few years has been that of Fair Trade. It is clear that today’s
environment and good quality services, such as on site drinks and consumers are increasingly concerned that the producers of their
catering, are really helping their teams to be productive in their goods are getting a fair deal and businesses keen to promote a greener
working day.” image are buying into the benefits of ethical vending as a result.
Additional research commissioned by Mars Drinks, shows that 43% There are a range of Fair Trade and ethically sourced products out
of employees say hot beverages specifically have a positive impact there within the tea, coffee and chocolate categories which will
on their productivity, with 39% insisting that hot beverages help enable companies like yours to show that they care about the
them to concentrate. In further research, the company found that workforce and the environment.
Win the Ultimate Coffee Break with
Kenco Freeze Dried Coffee
To celebrate the fact that Kenco is now sourcing all the beans it uses All Kenco POS
in its Kenco freeze dried coffee range from Rainforest Alliance to support the
Certified™ farms, Kenco is giving customers a chance to win the promotion will
ultimate coffee break! With a total prize fund of over £300,000 feature the high
including luxury holidays, adventure breaks, spa breaks and Kenco impact ‘Win The
travel mugs, it will be sure to make an impact in the trade! Ultimate Coffee
The main promotion will run for 100 days from March 14 to June 21 Break’ pack flash.
on Kenco Rich and Kenco Smooth 750g tins. To have a chance to win Delighted with Kenco’s latest promotion, Kraft Foods sales director,
customers have to text codes found on promotional packs to Kenco’s Steve Mounty said: “We are all really excited to be offering this
promotional text line. Every day for 100days, one luxury holiday, two fantastic promotion to our customers, operators and end users. It’s a
spa or adventure breaks and ten Kenco Travel Mugs could be won. great way for us to celebrate our move to increased certified bean
An added bonus of the promotion is the special collector scheme, content in the Kenco range, while the high impact design will help
whereby customers purchasing three promotional tins can claim a drive sales through our distributive channels. We urge distributors to
free Kenco Travel Mug by submitting the product labels. stock up now!”
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