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Park People
lower floor is going to be a
Raveleijn will also be home to
our new offices. I am here in
Luna Park 2.0
quite a decent room at the
Zamperla rides confirmed for Coney Island
moment, but there are people
working in temporary buildings New York City’s (NYC) mayor, Michael
who have been there for too Bloomberg, and Central Amusement International
many years. We joke when the (CAI) have unveiled plans for a new amusement
wind blows that they have to hold park on three City-owned parcels of land at
onto their paperwork! Normally Coney Island in Brooklyn. The first phase will be
you don’t invest in offices, but up and running by May 31 this year
attractions. With Raveleijn we will
combine the two.
Then, in 2012 it will be 60
years of Efteling, so there will be A
s revealed last issue, the park will feature rides
from Zamperla. CAI currently operates two
amusement facilities including Victorian
something special. Gardens at Wollman Rink in New York's Central Park
and Minitalia Leolandia near Milan in Italy. At Coney
Stories have circulated for Island it will lease a total area of 6.2-acres for 10
The new entrance will be a homage to the Luna Park of the
some time suggesting you years and invest nearly $30 million (
early 20th Centurty
€21.8m) to build
may develop a second and operate the park. Zamperla's American subsidiary significantly in recent years. Luna Park will encompass
park. Is this a possibility? is based in Parsippany, New Jersey, and was one of 3.16-acres on the former Astroland site, while the
There is a certain risk in having two ride manufacturers represented on the Coney Scream Zone will cover an additional 3-acres
all your activities in one Island Advisory Committee. between West 12th and West 15th Streets. CAI will
location. On the other hand, a The new amusement outlet will be built in two pay NYC an annual base of $100,000. The City will
second park would be a huge stages. This summer, CAI will open Luna Park at also receive additional revenue derived from gross
step. We are not actively Coney Island, named after the legendary park that receipts from the amusement park.
searching. There have been operated on the site from 1903 to 1944. It will It is anticipated that existing amusements on other
some very nice opportunities, feature 19 rides including four prototypes. By summer City-owned sites in Coney Island, including the
but we wait for a very, very 2011, the Scream Zone at Coney Island will provide Cyclone and Deno’s Wonder Wheel Park, will continue
good one to come along. We additional attractions, including two custom to be operated by their current management for the
have the advantage that we are rollercoasters, a human cannonball ride and go-karts. duration of their 10-year leases. Upon expiration of
a very conservatively- financed In total, 23 new rides will be installed, designed to those leases, NYC expects to invite proposals for a
operation, so we could strike if celebrate Coney Island’s unique history and character permanent amusement park on a 25-year lease.
the right opportunity came while adding modern amusement. A similar theme is In the meantime, New York City will improve
along. I wouldn’t say it has to employed at Minitalia Leolandia. Coney Island’s infrastructure and rebuild large
be a second Efteling, but is has The new Coney Island park is projected to create sections of the boardwalk. This fall (autumn),
to share our values. And I don’t 247 new jobs, increasing to 330 full and part-time construction is expected to begin on a new
think it will be in the positions in 2011, with an emphasis on “Steeplechase Plaza” that
Netherlands. local hiring. In November 2009, NYC will serve as the western
invited private sector proposals for the three entrance to the revitalised
sites it purchased from Thor Equities. The amusement and
expanded amusement park is part of the entertainment district.
Coney Island Revitalization Plan, which will
preserve and grow the historic amusement
area, while adding new retail and housing.
In its inaugural season, Luna Park at
Coney Island will remain open daily until
September 6 and weekends through until
October 11. It will feature attractions
including the Air Race, where riders will
soar and barrel roll around a control tower,
and the family-focused Speedy Coaster.
Meanwhile Coney Island’s iconic
Astrotower will be repurposed and utilised
as signage to draw visitors to the area.
CAI’s plans will more than double the
These Zamperla rides from
Minitalia Leolandia provide a
Longneck is a popular feature of
space currently utilised for amusements at
taste of what Coney Island
Efteling’s Fairy Tale Forest Coney Island, which has dwindled guests can expect
28 MARCH 2010
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