32 FOOT FEB10 care:Footwear_Jan10_p30 02/02/2010 12:45 Page 32
Care International
Prima Solutions
Adventure Challenge
Photos by Eveyln Hockstein
S
taff from across the fashion industry are teaming up to (Disaster Emergency Committee), to ensure aid reaches the right
support leading overseas aid agency CARE International by places. CARE is already making plans for its post-disaster assistance
taking part in the Prima Solutions Adventure Challenge, in Haiti to last at least three years.
supported by Footwear Today, on 22 May.
The challenge, taking place in Exmoor National Park, will see How you can help
teams hike, bike and canoe a marathon distance in ten hours. It’s a CARE Challenge Manager, Neil Munro, says “People are often
demanding task, but efforts are worthwhile- all funds raised will moved by poverty and suffering they see on the news, but it’s
support CARE’s work helping 59 million people in 70 countries find difficult to know how to help. The Prima Solutions Adventure
a route out of poverty. Challenge offers people in the fashion industry the opportunity to
turn their good will into concrete results, supporting CARE’s work
Care’s work not just in Haiti but in over 70 poor countries worldwide. It’s a
CARE is currently assisting the people of Haiti following the chance to challenge yourself and challenge poverty.”
devastating earthquake on 12th January. This was the worst The event is sponsored by Prima Solutions, leading suppliers of IT
earthquake in the region for 200 hundred years, affecting 3 million solutions to the apparel industry. Because of this, all funds raised
people- a third of the population. An estimated 70,000 have died, will directly support CARE’s work. Ninety pence per pound raised
with fears this could rise to 200,000. for CARE goes to support poverty fighting programmes overseas-
CARE responded to the disaster immediately. The organisation making every bead of sweat worthwhile!
has 133 staff based in Haiti, and has sent shelter and logistics If your colleagues want to take on a challenge with the added
specialists and a gender-based violence advisor to assist the benefits of teambuilding, networking and tremendous fun, all for a
response effort. good cause, visit
www.carechallenge.org.uk/primasolutions or call
CARE began distributing aid within days, including water the CARE Challenge team on 020 7934 9470.
purification tablets, meals, high-energy biscuits, mattresses, To help the Haiti appeal directly, visit
hygiene kits, tarpaulins, mosquito nets, jerry cans and kitchen sets.
https://www.secure.careinternational.org.uk/
CARE is working alongside other NGOs as members of the DEC haiti-earthquake-appeal.
32
•
FOOTWEAR TODAY
•
FEBRUARY 2010
www.footweartoday.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92