4 5 6 8 10 12 FOOT FEB10 news:Footwear_Jan10_p4_8 02/02/2010 12:58 Page 10
NEWS
Footnote - By Richard Kottler, BFA
The UK is justifiably proud of market and each have a whilst in the more
the high profile footwear personality or DNA of their own mainstream area, and Aspiga show what can be
designer brands that not only - but what they do have in the likes of achieved with interesting but
are the envy of the world, but common is that they are run by Unze, Lunar, straightforward sandals and
confirm this country’s ability to young entrepreneurs who work jellies. And there is, of course,
seemingly produce an endless hard at identifying their the international triumph of Fit
stream of brilliantly talented particular niche and making it Flops.
and envied individuals. Names work. The UK continues to lead
like Rupert Sanderson, Emma They have all combined flair the way in eco, green and
Hope, Georgina Goodman, and innovation with sound ethical footwear and innovative
Gwendolyn Carrie and Jeffery commercial judgement and
Terra Plana
brands like Beyond Skin, Po-Zu,
West are just a few of the excellent marketing skills. Have Bourgeois Boheme, Vegetarian
eponymous brands that have a look at the websites of the Shubiz and Park Lane Shoe and Terra Plana are all
global distribution and have ones listed below and you will demonstrate how glamorous helping this new sector to grow
inspired young designers in our see what I mean. product can be made accessible and become important.
world class colleges. Lynsey Hand at Miss L Fire for the High Street shopper. Whatever the market
There is, and Shelleys personifies how Product does not have to segment we should celebrate
however, creative genius backed by lots have a huge design content to the drive, passion and courage
another group of hard work will always pay catch the market’s eye. Fins has of these young footwear brand
of brands, less dividends. Rakish Heels, been incredibly successful with creators and give
well known, but Terra Plana, Kat Maconie, its simple approach having a them every support
who have made Velvet B and Irregular cool loafer in a million colours in helping them
enormous Choice sum up the whilst Homeys makes a slipper - realise their
inroads whilst phrase “design and that’s it - but does it in ambitions - and to
in the midst of innovation.” Esska such a way that in addition make sure retailers
this Design, F-Troupe, to its online success, it has have a constant
unrelenting Bourne and Strutt now been picked up supply of new,
recession. They aim Couture by a growing interesting and
at very different consistently number of commercially
sectors of the produce must- influential successful product.
Bourne
see collections retailers. Holster
Strutt Couture
Authentic all the way for Van Dal in AW10
There is a hint of western in protection, V-FIT+ removable styling. The Ribbons & Bows
‘Rawhide’, a homage to Van footbeds and underfoot collection references this ethos
Dal’s own history of fine shoe comfort. SITKA TLC and featuring softly gathered suede
making in ‘Heritage’ , a softer KODIAK TLC being highlights. which not only looks good but
return to the authentic RAWHIDE In Rawhide we see offers a great fit story to boot.
femininity of ‘Ribbons & Bows’ a strong influence from the Lovely buttery soft matt shoes
and the ultimate in winter western, cowboy look. Gorgeous along with ion-mask™
comfort with casual leathers in black, protection ensures they stay
‘Arctic Chic’. chestnut calf and stone amalfi looking great for longer.
ARTIC CHIC are irresistible in pure western HERITAGE With stunning
Drawing on folk and everyday styles. Equally, Italian feature leathers and soft
style with a combination of leather calf these classically styled
embroidery with veneered heels and flexible TR loafers are all handmade. In fact
butt seam details, outsoles there is quality and they are a true moccasin
Norwich based Van Dal contrast stitch and subtle metal comfort as standard. Again Van construction and hand stitched
footwear is leading the way in trim there is authenticity in Dal embellish the collection with on the last, in itself the epitome
AW10 with a collection of four abundance. Equally, feature added value elements such as of traditional quality shoe
authentic themes aimed at materials such as Italian full Contourex memofoam, making. Fully leather lined
bringing comfort to recession grains and premium shearling underfoot comfort and amazing these shoes come with sturdy
hit women. In AW09 the British combine to ensure that the ion-mask™ repellent protection. masonite heels yet supple Tunit
manufacturer launched ion- arctic story is no fake. Arctic is RIBBONS & BOWS The return forefoot and the package is
mask, a revolutionary nano designed to keep you snug, of a ‘make do and mend’ complete with an anti-bacterial
technology which repels dirt comfortable and looking good attitude and haberdashery V-Fit removable footbed,
and water, in its Van Dal TLC so styles in this collection inspired looks has seen fashion featuring shock absorbing heel.
collection. feature ion-mask™ repellent seek out influence in authentic
www.vandalshoes.com
10
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FOOTWEAR TODAY
•
FEBRUARY 2010
www.footweartoday.co.uk
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