3 FOOT FEB10 contents:Footwear_Jan10_p3 02/02/2010 12:21 Page 3
CONTENTS
FROM THE EDITOR
Shoe Heaven
4
NEWS
14
MISFIT
F
ebruary is so often the coldest month of the year, but there
16
AGENT PROVOCATEUR
are several items in this edition that will brighten things up.
The shoe-buying experience is not always what it is cracked
18
EDITOR’S CHOICE
up to be, but now there is an opportunity for shoe retailers
to offer value added services that could increase the customer foot-
22
FOOTWEAR FOCUS
fall (literally), revitalise retail shoes stores and put the sale of shoes on
the Internet on the back foot.
24
MENS FOOTWEAR
Picture it. Instead of the conventional shoes store with shoes lined
up on racks or perched on display stands, the new “Shoe
26
BLACKPOOL REVIEW
Heaven™” is a shoe and foot health emporium as inviting as an up-
market coffee house, a five-star health spa or a first class airport
28
FOOTWEAR FRIENDS
lounge.
30
SHOE HEAVEN
Also in this edition, our intrepid footwear reporter, Henry Haring-
ton, sheds some rays of sunlight, as he takes his new Loake Evolu-
32
CARE INTERNATIONAL
tion Hastings shoes on an Arabian adventure. Henry needed smart
shoes to be worn with a suit – not just in the office - but outside, in
34
GDS
the sweltering heat and humidity of a Saudi Arabian evening. He
Shoes & Accessories Event
also needed shoes that had four wheel drive for the rocky and un-
even streets of Al Balad in the old city. But, he needn’t have worried,
36
HEALTHY FEET
the flexibility and softness of the Hastings leather seemed to expand
Profile: Professor Wesley Vernon speaks
with his feet…
In our soggy British climate there is nothing like a warm pair of
38
TALKING SHOP
boots to slip into. In this edition, Dawn Smith tries a pair of sassy
40
LEGAL
suede boots that can you can wear out in the rain... The boots were
part of the Van Dal range featuring ion-mask™ technology. This
groundbreaking nano-technology treatment, applied to the boots
after construction, makes them hydrophobic or ‘water hating’. The
FRONT COVER: MOSHULU
treatment is designed to ensure the boots stay dry and repel dirt and
liquid, so that they look newer for longer and the suede doesn't get
ruined.
+44 (0) 1404 540789
Two days tramping around Bath during the Christmas shopping
www.moshulu.co.uk
season seemed like a fair test - and the forecast was set for rain. Per-
fect. To make the test more interesting, Val Dal had devised the cun-
ning plan of only treating one of the boots they sent Dawn. And,
View the Autumn/Winter
they hadn't told her which one!
Just to prove that Footwear Today keeps the best company, we
Collection at
bring you a profile of Professor Wesley Vernon, PhD, OBE, Chairman
Moda Footwear
of the Healthy Footwear Group, Professor Vernon, who recently re-
ceived his award in the Queen’s Birthday Honours list for “Services
Stand FL20
to medicine and health care”. Professor Vernon is the first person in
50 years to achieve a 100% pass market in The Society of Shoe Fit-
ter’s Entrance Examination.
EDITOR Cheryl Taylor:
cheryltayloreditor@googlemail.com
We also tell you what the members think of the Healthy Footwear
CONTRIBUTING EDITOR Adam Bernstein
Group – and the benefits membership brings them and their cus-
ADVERTISEMENT MANAGER
tomers. The HFG is having a meeting on 15 March aimed at encour-
John Andrews: 01622 699135
jandrews@datateam.co.uk
aging retailers to join the Group and to discuss the criteria for
SENIOR SALES EXECUTIVE
membership, so it’s an opportunity to be involved and have a say in
Sue Wiseman 01622 699185
swiseman@datateam.co.uk
how this develops.
ORIGINATION Steve Bevis
It’s the show season this month, with PURE at London Olympia
ART EDITORS Siobhan Nolan, Kirsty Telford, Steve Parks
(Feb 14-16), closely followed by MODA, so we’ve gained sneak pre-
ADMINISTRATION Ellie Straton
views of MODA and PURE, gleaning insight into what’s likely to be
PUBLISHER Paul Ryder
pryder@datateam.co.uk
Media Partner of the
STAG Buying Group
flying off your shelves in 2010 and beyond. The team at Footwear
Today will look forward to seeing you at the MODA show at the
Published by: Datateam Business Media Ltd, London Road, Maidstone,
NEC Birmingham from 21-23 February, look out for Stand
Kent ME16 8LY.
FG34! I’ll be waiting to meet and greet our readers on the opening
Tel: 01622 687031 Fax: 01622 757646
day - so do come along and tell me what you’d like to read about in
email:
footwear@datateam.co.uk website:
www.datateam.co.uk
Footwear Today in 2010! ISSN 1475 8601
Cheryl Taylor,
The Publishers cannot accept responsibility for any discrepancies either in copy or between
products and/or services listed. Nor can they be responsible for illustrations and/or copy for
Editor
products which lead to infringement of copyright.
DL 01622 862962
E:
cheryltayloreditor@googlemail.com
IFRA, BFA and Society of Shoe Fitters all support
Footwear Today as a valuable forum for the footwear
P.S. Don’t miss our brilliant new Agent Provocateur page! Can you
industry, helping to promote trade and keeping
guess the identity of the author? It is a well-known, charismatic,
retailers informed about the latest products and
developments.
figure from the footwear trade, but I’m sworn to secrecy, so can’t
reveal the name!
To receive your own regular copy of footwear today, please visit
www.footweartoday.co.uk/registration FEBRUARY 2010
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FOOTWEAR TODAY
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