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NEWS
The UK Showcase For Europe’s
Finest Fashion Accessory Brands
Boutique by Chic
25th – 27th April 2010,
Ricoh Arena, Coventry
This season’s Boutique by Chic of course the fantastic brands from outside the UK with a thus wasting open to buy and
exhibition at the Ricoh arena in which it attracts from all over focus on Italy, France, and Spain. delivery of short orders for
Coventry promises to be more the world, but the organisers The majority of them do not buyers and reduced profitability
directional than ever with even have spared no expense to show at any other UK show so it for the exhibitors.
more big European brands create the most lavish buying is a wonderful opportunity to The Boutique by Chic dates
eager to present their environment imaginable, and all offer your customers something are just after the Paris and Milan
collections at the UK’s most visitors I speak to, report that it very different to your fairs when collections have been
glamorous fashion trade event. is the most enjoyable trade competitors. perfected and reflect any
If you have experienced show they have ever attended. The timing of the show also emerging trends which are often
Boutique by Chic before, you will Each visitor is welcomed with sets it apart from all the other kept back for these important
not be shocked to hear that the champagne, cocktails and blinis fashion accessory fairs. The exhibitions. The timing however
organisers have more surprises served by male and female dates have been requested by does still allow bespoke forward
in store this season as they have hosts who definitely cause a stir the handbag and footwear orders to be delivered early in
just announced that there will (and we are told that this season brands particularly as the UK the selling season which is the
be a French theme ‘with a touch will surpass all others!) and fashion clothing fairs tend to be other key necessity.
of Moulin Rouge’ and a fabulous there is an overwhelming sense far too early which means that For more information about
restaurant menu to tantalise of style, fun and calmness which the samples they show are often Boutique by Chic please visit
your taste buds at very will not be found at any other prototype collections which their website: www.boutique-
reasonable prices. show. never make final production,
by-chic.com
If you buy fashion accessories The brands showing are very
and haven’t been to Boutique by carefully selected by the If you're not familiar with Shoe Intelligence yet, why
Chic before, this is an event that Boutique team for their
not subscribe to a three month trial? Send an email to
you should write on your individuality and style, at every
sample@shoeintelligence.com for more information.
calendar now. The main focus is price point. Over 70% will be
12
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FOOTWEAR TODAY
•
FEBRUARY 2010
www.footweartoday.co.uk
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