A
T
T
E
N
B
T
o
h I
a
a
t
s
S

O
b
N
h
e
o
e
B
w
n The Best Advertising


O
f
c
A
o
a
T
r
n
t
c
E
h
e
R
e
l
S

l
b
e
:
i
d
T
g

g
f
h
o
e
e
r

s

V
t
2
a
n
c

o
s
0 u
e
1
l
0 v
e
. e
c
V r
t

i
i B
o
s o
n
it a Return On Investment (ROI)


o
th
n
e
t

t
h
S
S
e
e
h

a
o
W
tt
w
e
l
s
e
t
C
o
a
s
t!
is still Magazines
Studies conducted over the past 5 years comparing: magazines,
online and TV advertising show that in 4 of the 5 stages a
consumer goes through in making a purchase; magazines
offered the most effective ROI in the following 4 categories:
• Brand Awareness
• Ad Awareness
• Brand Favorability
• Purchase Consideration
• Message Association was a 3-way tie
between online, TV and magazines.
The Strongest Advertising Message measured; was the
combination of Magazines and Online advertising. Get them
both for one low price, 48° North the print version you love
The West Coast’s Largest Boat Show is the
FRI, JAN 29 – SAT, FEB 6, 2010
place to find everything for the boat you
to read is now also online with email and web addresses hot-
own — or find the boat of your dreams. Qwest Field Event Center • South Lake Union
linked.
OFFICIAL SPONSORS
SEATTLEBOATSHOW.COM
Cross platform marketing studies conducted by Dynamic Logic (2004 -2009)
Brokerage Sailboat Listings
Boat Type Yr Aux Price Broker Contact Page Boat Type Yr Aux Price Broker Contact Page
28' San Juan 80 D 14,900 Passion Yachts (503) 289-6306 103 30' Clipper Marine 76 D 7,800 Passion Yachts (503) 289-6306 103
29' C & C 79 D 29,000 Signature Yachts www.signature-yachts.com Insert 30' CS30 88 D 42,000 Windworks (206) 784-9386 13
29' Cascade 72 D 9,900 Passion Yachts (503) 289-6306 103 30' Elite 85 D 27,500 Signature Yachts www.signature-yachts.com Insert
29' Columbia 63 D 16,000 Capital City YS (360) 352-2007 109 30' Etchells 22 75 G 37,000 Admiralty Yacht Sales www.ays.com 7
29' Custom Molded 93 OB 29,900 Cape George Marine Works 360-385-3412 30 30' Hunter 78 D 14,950 SEA Marine 800-952-6962 40
29' Custom Sloop 93 G 39,900 SEA Marine 800-952-6962 40 30' Islander 80 D 23,900 Passion Yachts (503) 289-6306 103
29' Eric Jr 79 D 19,500 Bristol Yachts Northwest (360) 679-6779 101 30' LM Pilot House 84 D 54,950 Discovery Yachts www.discoveryyachts.net 9
29' Ericson 76 D 15,900 Marine Servicenter www.marinesc.com 103 30' Newport 90 D 43,900 Capital City YS (360) 352-2007 109
29' Ericson 74 E 22,000 Yachtfi nders/Wind www.yachtfi nders.biz 100 30' Newport Mk II 79 D 22,500 Passion Yachts (503) 289-6306 103
29' Lancer 29 78 D 9,200 Yachtfi nders/Wind www.yachtfi nders.biz 100 30' Newport Mk II 77 D 26,900 Passion Yachts (503) 289-6306 103
30' Allied 76 D 22,500 Admiralty Yacht Sales www.ays.com 7 30' Nonsuch 84 D 44,900 Yachtfi nders/Wind www.yachtfi nders.biz 100
30' Baba 79 D 49,900 Elliott Bay Yacht Sales (206) 285-9563 106 30' Pearson 76 N 7,900 Passion Yachts (503) 289-6306 103
30' Baba 80 D 59,500 Signature Yachts www.signature-yachts.com Insert 30' S2 80 D 27,000 S.A.S. Yachts www.sasyachts.com 105
30' C&C 78 D 19,000 S.A.S. Yachts www.sasyachts.com 105 30' Santana 30 80 D 18,900 Yachtfi nders/Wind www.yachtfi nders.biz 100
30' C&C MKI 73 D 24,500 Tradewind Yachts (360) 697-4000 108 30' Tartan 74 G 17,900 Passion Yachts (503) 289-6306 103
30' Cal 69 D 14,000 S.A.S. Yachts www.sasyachts.com 105 30' Yamaha 80 D 18,500 Signature Yachts www.signature-yachts.com Insert
30' Catalina 83 D 34,500 Admiralty Yacht Sales www.ays.com 7 31' Cal 80 D 21,500 Seacraft Yacht Sales www.seacraft.com 98
30' Catalina 89 D 47,900 Admiralty Yacht Sales www.ays.com 7 31' Cape George 92 D 129,900 Cape George Marine Works 360-385-3412 30
30' Catalina 83 D 22,500 Anacortes Yacht Brokers 360-299-2590 99 31' Catalina 309 07 D 104,000 Admiralty Yacht Sales www.ays.com 7
30' Catalina 95 D 57,500 Anacortes Yacht Brokers 360-299-2590 99 31' Catalina 309 10 D call Admiralty Yacht Sales www.ays.com 7
30' Catalina 78 D 14,500 Yachtfi nders/Wind www.yachtfi nders.biz 100 31' Cheoy Lee Ketch 68 D 14,900 Passion Yachts (503) 289-6306 103
30' Catalina 87 D 29,999 Yachtfi nders/Wind www.yachtfi nders.biz 100 31' Dufour 79 D 24,950 Signature Yachts www.signature-yachts.com Insert
48° No r t h , Ja N u a r y 2010 Pa g e 102
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122