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p46-49 installations:p52 installations 01/12/2009 11:37 Page 78
INSTALLATIONS
Big successes for Atronic’s systems division
A
TRONIC’s Systems Division is from ATRONIC´s chip cash solution and that
providing a comprehensive range true cashless gaming will become a fact in
of systems solutions to three Greece within our Casinos,” added Vasilis
casinos owned by Theros Efthimiadis, General Manager of Casino Xanthi.
International Gaming and Vivere
Entertainment Group. In another success for the company, SUN
In total, more than 800 gaming machines at International is equipping 877 EGMs across 11
the Rio, Xanthi and Corfu casinos in Greece casinos with CRYSTAL.net, offering the next
will be equipped with ATRONIC’s CRYSTAL generation of online platform and multimedia
WEB platform, the internationally acclaimed, LCD player tracking.
The ATRONIC team at the MEGA MILLION
machine bank at Grand Casino Baden
machine-independent platform boasting the ATRONIC is building on its success in the
first Ethernet-to-machine network worldwide. South African market. Following the recently EGMs are currently equipped with ATRONIC´s
The contract includes equipping 311 signed deal to equip 877 EGMs at Sun systems solutions at Sun International
machines at Casino Rio (near Patras), 178 International with CRYSTAL.net, ATRONIC operations.
machines at Casino Xanthi, and 311 machines Systems continues to hold a strong market ATRONIC´s proven smart card cashless
at Casino Corfu which will be operated soon. share in South Africa at 68%. Sun International technology, chip cash, was introduced more
The contract includes the Star|SLOTS, is the leading casino operator in South Africa than 10 years ago at Sun International. The
Star|JACKPOTS and Star|MARKETING modules, and manages casinos in five additional African casino group is now almost 100% chip cash
as well as ATRONIC’s chip cash cashless solution. countries. operated and is considered the most advanced
An advanced slot management system, CRYSTAL.net in the market. To date, ATRONIC has
Star|SLOTS gives customers more efficient slot is the connected chip cash to more than 30,000
accounting and slot floor maintenance. It industry’s most machines in more than 100 venues and 30
provides an accurate snapshot of the gaming robust and countries worldwide.
floor – in real time, and anytime. powerful
Star|JACKPOTS increases revenue by boosting platform to Meanwhile, Atronic’s eMILLIONS Wide
play, and saves money by allowing immediate date, and is Area Progressive (WAP) was launched recently
response to gaming floor activity. Based on designed to as “MEGA MILLION JACKPOT” at Casinos
customer-focused strategies, and built on a maximise Austria. The jackpot went live simultaneously
scalable architecture, Star|MARKETING revenues, across all twelve casinos of the Casinos Austria
delivers player-related data tailored to reduce Group, connecting 140 e
2
machines to the
individual businesses’ needs – all in real time. maintenance highest jackpot in Austria.
Meanwhile, chip cash offers maximum player downtime, and Casinos Austria CEO Dr. Karl Stoss and
convenience, higher revenues and the benefits streamline Austrian swimmer Fabienne Nadarajah
of a highly versatile marketing tool. casino (pictured below) cut the ribbon during the
Furthermore, chip cash provides players with operations by combining power, efficiency, festive ceremony at Grand Casino Baden.
an easier and more compelling experience flexibility, and entertainment. It features the In his speech, Dr. Stoss thanked the
across all touch points, whether on slot most efficient processing performance, longest ATRONIC team for the excellent cooperation
machines, tables, kiosks, or POS terminals. chip average lifetime, and highest interface capacity with the project team of Casinos Austria and
cash is clean, easy to handle, and offers high of any online system in the business. Since Sun mentioned the importance of this cooperation
security features. To date, ATRONIC has International currently uses CRYSTAL WEB, for the Austrian economy. “It is one of our core
connected chip cash to more than 30,000 and will benefit from its current platform’s principles to cooperate with local suppliers
machines in more than 100 venues and 30 compatibility with CRYSTAL.net, allowing a wherever possible in order to strengthen the
countries worldwide. seamless transition to the new platform. Austrian economy and its competitiveness. We
“Theros and Vivere Casinos are pleased to “Staying ahead in today’s highly competitive are therefore very pleased about this excellent
offer our players the benefits and convenience gaming arena Sun International will install cooperation with ATRONIC, an international
of ATRONIC`s advanced systems solutions,” CRYSTAL.net. This new player tracking gaming company with its R&D Centre and
said Alex Al Bampoul, the General Manager of interface will enhance the overall customer production facility located in Styria.”
Casino Rio. “We believe our partnership with experience through stunning graphics,
ATRONIC will bring greater efficiencies and personalized messaging and a variety of bonus
growth for our facilities, and enhance overall concepts. We are installing CRYSTAL.net in all
player experience.” our slot prives”, says Des Whitcher, Director
“Following the technological developments Gaming Development and Slots, Sun
and willing to bring a new era of gaming into International.
the Greek market, our company group - which The first installation is scheduled to be
holds 1/3 of the total gaming licenses in carried out in April 2010, starting with Carnival
Greece - has chosen GALAXIS from ATRONIC City, which was also the site of the first
as its main online system for marketing and implementation of CRYSTAL WEB and chip
accounting. We are confident that our cash for ATRONIC Systems and Sun
customers and our company will both benefit International. In total, 16 casinos and 11,520
46 DECEMBER 2009
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