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000901 - Exec News 2 (Show) 23/11/09 13:20 Page 1
MORE TO SHOW, MORE TO SEE
An exciting feature of next February’s Executive Hire Show will be the number of
loyal Show exhibitors that have significantly expanded the size of their stands.
Our current Top Ten exhibitors that have taken larger stands at the Seddons (Plant & Engineers) is another exhibitor that will do
Show comprises Ammann, Arc-Gen Hilta, Avant Tecno, Belle something different at the 2010 Show, rather than simply replicate
(see November issue), Briggs & Stratton Commercial Power, what it has done in previous years. With the company re-locating to a
Euro Towers, R2 Access Platforms, Red Band UK, and Stihl, large island site on the central aisle, Sales & Marketing Director Phil
together with its distributor, Seddons. Winnington considers “we are demonstrating our commitment to, and
mutual enthusiasm for, the Show by working in partnership with our
Now with a 50m
2
stand, Roger Verallo, MD of Euro Towers argues, supplier Stihl. Whilst each of us will retain our independence, we are
“we are more confident about 2010 than we were as we entered 2009. collaborating on stand design and visitors will have access between
Our order book is growing and we believe this will continue into next the two stands.
year. As a result, we are in a positive mood as the Show approaches.
We did well at the last Show – attracting a number of new independent “On this stand, we will be better able to showcase Seddons’
hire customers who bought our products for the first time. partnerships with other suppliers like Honda Power Equipment,
Honda Engines, Winget, Taskman, MBW and Norton Clipper.
“We need a bigger stand at next February’s Show in order to exhibit At the Show, we are creating a hire shop, complete with workshops,
a fuller range of products, including an exciting new product that will to demonstrate the depth and breadth of our supply capabilities.”
surprise many of our existing aluminium tower customers. In my view,
all manufacturers should show solidarity with the Show that supports Arc-Gen Hilta MD Mark Hodgkins adopts a more economic
the hire industry.” argument for his company’s larger stand, stating, “we are making a
bigger effort on a larger stand in February because now is the time to
Andy Cairns, MD of Red Band UK, was one of the original supporters invest and get our message across about our products and services.
of the Executive Hire Show and has exhibited at each Show since. We will also be showing our extended product range, including the
"Having initially booked our stand at the 2009 Executive Hire Show, Weldmaker 200 XLS, our latest welder that addresses the
we began to question our participation given the changing economic environmental issues that we all face. Our Addco mobile
climate and, after due consideration, we cancelled our stand. Late last message boards will also be shown, together with an exciting
year, we reviewed that decision following our alliance with Power new welder product.”

Tower and our need to promote this new product to the hire industry.
You can now pre-register to visit the Show at
“We confidently believed at the time that our participation at the www.executivehireshow.com
Executive Hire Show would be our best route to market and the
foundation from which to launch the Power Tower and new Power
Tower Nano low-level access platforms. Looking back, it was, without
hesitation, the best money we've ever spent as a business. We sold
two machines within 30 minutes of the Show opening and have taken
a steady stream of orders throughout the year as a direct result of
our participation of the Show, all from a small, innocuous stand in the
corner of the hall that we booked at the last minute.
“We had a tremendous Show and it has given us the confidence to
re-book a significantly larger stand of 100m
2
at the front of the hall for
next February, where we intend to give full justice to the Power Tower
range and showcase our own Red Band products, as well as ICS
Blount diamond chain saws and Kanga compact skid steer loaders.
Market confidence is definitely increasing and we are looking forward
to a great Show.”
Honda will be present on the Seddons’ stand, but individual models may vary!
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