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CASE STUDY B2R
Navigating
into the green zone
Portuguese company, B2R, is on course with green technology, having
produced 210 'eco' friendly graphics for Portuguese railway stations using
HP's water-based latex inks
I
ndoor and outdoor ‘eco’ friendly graphics graphics for over 52 railway stations in decorating wind turbines with graphics, making
were produced for 52 Portuguese railway Portugal, covering in excess of 300m
2
of the link between clean power and printing using
stations using a new HP Designjet L65500 media. Key to winning the project was the non-polluting materials. Also important was an
printer installed at B2R of Lisbon. B2R used company’s new Designjet L65500, which interior design job for pharmaceutical retailer,
the printer’s environmental benefits, as well as enabled it to produce and install Farmacia Ascenso. Wide-format vinyl prints
its high productivity to complete the job on environmentally friendly graphics that now decorate the interior and exterior of the
time and produce a mix of customer friendly supported the customers’ green policy. pharmacy for all customer communication and
graphics for station decoration, directional The HP Designjet L65500 is designed to promotions. The combination of high-resolution
signage, customer information and provide a number of benefits including print print for up-close viewing and odour-free inks
promotional purposes. speeds of up to 79m
2
/h. HP latex inks also made the HP Designjet L65500 with latex inks
Marketing director, B2R, Paulo Silva, said: offer advantages as they require no ventilation ideal for the job.
“Because the Designjet L65500 uses water when printing, making them fume free and
based latex inks, we are able to provide safe to use indoors and in confined spaces Production perks
graphics that are not only odourless and eco such as offices and elevators. HP latex printing Paulo Silva continued: “We experienced a
friendly, but of high print resolution suitable for technologies boast durable prints, with sharp, business revolution when we installed the new
both near and distant viewing. This was vivid image quality and high-productivity. HP printer. Speed, quality and printer durability
essential in communicating important These production benefits are helping B2R are fantastic, but the most impressive benefits
commuter information. What’s more, as the attract a range of customers for a variety of are the environmental improvements to our
prints are designed to be long lasting, they large format applications. Not only is the print production and the impact this has had
represented a great return-on-investment for Designjet L65500 enabling the company to on customer satisfaction. Not only this, our
the customer.” increase its print capacity, it is also reducing its operators are also happy because the air they
impact on the environment. breathe is now fresh.”
Durable prints B2R has carried out a number of other jobs
B2R was commissioned to produce 210 that utilise the printer’s abilities, including llll
www.hp.com
As the prints were designed to be long lasting, they
Graphics were of high print resolution suitable for both Water-based HP latex inks facilitate an improved
represented a great ROI for the customer
near and distant viewing printing environment because they emit low VOC levels
30 SCREEN PROCESS AND DIGITAL IMAGING l November 2009 Visit us at
www.spdi-online.com
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