This page contains a Flash digital edition of a book.
Screen Nov 09 P14-15:Page 6 19/11/2009 12:28 Page 15
windows rather like giant pixels.
Halloween and Christmas is the time when The vibrant ceramic colours printed on the glass fascia of this structure will last
screen printing really comes into its own as the lifetime of the building
Chairman of the Simpson Group, Mark
Simpson, illustrated at the Prism conference.
Screen printing played a key part in Christmas
and Halloween campaigns, with fluorescent
colours, glitter and high build varnishes
capable of turning a plain substrate into a
vibrant selling medium.
It is vital that specifiers know what is
possible. Designers must be told how these
special effects can provide that extra punch
and the Fespa Sensations book presents just
such an opportunity. It gives a whole range of
examples demonstrating the possibilities.
Showing the book to customers is a way to
demonstrate the special effects possible by
combining digital and offset litho with screen
printing. It could be argued that single process
print providers miss out on many
opportunities, becoming instead just a supplier
of a commodity that is price driven. Being able
to run a project from initial concept to final
finished product has to give the manufacturer
more opportunities for profit generation.
Do it right and price is secondary. If the
finished result creates increased sales and
more profit for the end user then it is a no cost
transaction. It is not a matter of how much the
customer pays for the work it is about returns.
A well thought out marketing campaign
uses all the skills and resources of a print
service provider and this is vital because so
many products are totally dependant on brand
recognition for their success. Take any well
printed logo or advertising message out of
public view and the product would quickly
disappear from the market. Twitter you may,
Facebook you can, but there is no substitute
for a vibrant image imposing itself on your
conscious and sub conscious mind. llll
Glass is heavy and fragile before post treating so in-feed and out-feed are
crucial, as demonstrated by this glass printer from HG Kippax
Visit us at November 2009 l SCREEN PROCESS AND DIGITAL IMAGING 15
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