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FEATURE Information technology
MIS keeps graphics
provider in the fast lane
Producing vehicle livery graphics is a complex process that requires thorough
planning to ensure quality, cost-effective results. Fenn Graphics believes its
management information system is key to its success
longside its nationwide vehicle wrapping customer’s graphics onto a template of the instant return on investment it's DataFlow.”
application service, Fenn Graphics desired vehicle to ensure that the design fits
specialises in producing vehicle livery for the vehicle specification and doesn’t interfere Record, analyse, improve
commercial vehicles, public transport, with door handles and windows. The visual is The customer relationship module (CRM)
advertising and promotion. This means the then approved by the customer before the job module is another addition, enhancing Fenn's
company's production facility is home to a is quoted. account management. Tony Herod said: “We
range of manual and semi auto screen use the events facility in the CRM to record all
printing machines, plus high resolution Nur Right first time non conformances as part of our QA
Fresco and Mimaki wide format digital inkjet Factors affecting price include the size and programme. We review every query or
printers, used to produce vehicle livery number of vehicles, the type of material used complaint that gets logged, even if it was the
graphics on a range of vinyl substrates, which and the complexity of the graphics. In creating customer’s error, to see if we can further
are cut to shape using computer aided an estimate, job planning is generated for the improve our processes.”
plotter/cutters. process. Clearly Fenn Graphics has made good use of
A comprehensive management information Managing director, Tony Herod, explained: its software tools to build a business at the
system supplied by Shuttleworth keeps the “A great deal of care is taken in the planning to forefront of its chosen market. It has
business running smoothly, with modules for ensure we get it right first time. It would be established a track record for quality and
template estimating, sales order processing, very costly to re print a job due to a reliability and has a customer portfolio which
costing, invoicing, data flow, CRM and miscalculation because the adhesive vinyls we includes Sky, RAC Auto Windscreens, B&Q,
accounts access. use are expensive. In a competitive market, it is Staples and Asda.
Estimating the amount of raw material essential to know exactly what it costs to make Tony Herod concluded: “Our MIS really
required to cover a commercial vehicle and the livery in order to make an informed works for us. Of course we use it for the
calculating the time it will take to produce the decision on pricing.” obvious things such as making sure that jobs
livery is a complex process, made easier by the Shuttleworth’s DataFlow module is a recent are produced on time, but we also use it to
Shuttleworth Estimating module. addition to the Fenn MIS, used to collect record and analyse information to facilitate
Before an accurate quote can be produced, accurate shop floor data. Tony Herod continuous improvement. That's why we
Fenn must first produce a visual representation continued: “DataFlow was up, running and survive in this competitive market and that’s
of the job. Fenn graphics studio maintains a making a difference within days. It has why we employ the Shuttleworth management
comprehensive image library of vehicle alleviated the need for physical job tickets, information system.”
templates for every type of commercial and removing a time consuming manual process. If
public transport vehicle. They superimpose the there is one module that guarantees an almost llll
If there is one module that
guarantees an almost instant
return on investment, it's
Fenn Graphics' production facility is home to a range of manual DataFlow, says Fenn Graphics Calculating the amount of material required to cover a commercial
and semi auto screen printing machines MD, Tony Herod vehicle is made easier by the Shuttleworth Estimating module
16 SCREEN PROCESS AND DIGITAL IMAGING l November 2009 Visit us at
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