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special programs
The Environment in Focus Money & Movies:
Four Films and a Panel Avoiding Pitfalls When Making your Magic
Environmental advocacy has become a powerful Did you know that most of the biggest names in indie S
cultural touchstone; as such, it is a core concern filmmaking – directors, screenwriters, and producers
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for the 2009 Starz Denver Film Festival, whose alike – made the same avoidable mistakes early on in
Environment in Focus program is featuring four their careers? ANE
cutting-edge documentaries with the ability to
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NYU adjunct associate professor Reed Martin will be
inspire audiences to make a difference through
discussing some of the methods and techniques for side-
their interactions with the natural world: So
stepping such pitfalls, as detailed in his book The Reel
Right So Smart, directed by Justin Maine, Leanne
Truth: Everything You Didn’t Know You Need to Know
Robinson-Maine, Michael Swantek, and Guy
About Making an Independent Film. Included among the
Noerr; Split Estate, directed by Debra Anderson;
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tips from a veritable who’s who of film: how to discern
Garbage Dreams, directed by Mai Iskander; and
what the future holds, how to raise capital and prepare
Beetle Queen Conquers Tokyo, directed by Jessica
a realistic budget, and how to deal with screenplay theft.
Oreck. This panel discussion will pair the directors
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For the aspiring filmmaker, these important issues can, if
of So Right So Smart and Split Estate with local
ignored, become obstacles on the path to success. Why
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corporate leaders to examine the ways in which
sprint headlong into potential disaster, putting all your
environmentalism can make good business sense.
hard work in peril, Martin asks, when you can take a
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Can small but responsible companies make a
sounder route?
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difference?
Besides authoring the go-to guide for aspiring
Panel:
screenwriters, producers, and directors that is The Reel
Leanne Robinson, director, So Right So Smart;
Truth, Martin has taught Film Marketing, Exhibition and
Debra And
Distribution at NYU’s Stern School of Business. A former
Denver is a growing, green city.
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erson, director, Split Estate; Milan
Doshi, owner of The Queen Anne Urban Bed
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research associate and casewriter at the Global Research
Ulteig promotes sustainability.
and Breakfast; Brian L. Benson, vice president
Group of Harvard Business School, he has also worked
and senior mechanical engineer, Ulteig Building
We look forward to growing together.
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as a senior marketing manager in the Global Media and
Services Sector; Noreen McMahon, senior engi-
Entertainment Practice division at the consulting firm of
Booz Allen Hamilton; as an analyst (covering media and
We pledge to always take a fresh approach to sustainable engineering.
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neer, Ulteig Building Services Sector
Moderator: Graham Russell, executive director, entertainment stocks) at Cowen & Co. Securities; and
We strive to produce energy while at the same time reducing the demand for it.
as director of marketing at Independent Pictures (Kids,
We protect and restore, save and recycle, and take a leadership role in finding
new ways to think green in everything we do.
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CORE
Swingers, Gummo, Scream, Rudy). Martin holds an MBA
Sponsored by:
from Columbia Business School and a degree in journal-
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ism from Columbia’s School of Journalism; in addition,
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he is a graduate of the management trainee program at
20th Century Fox Film in Los Angeles.
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Sponsored by:
100% Employee Owned
www.ulteig.com
Special thanks:
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