p4,6,8, OCT:SGBGolf_NEW_template 02/11/2009 09:19 Page 4
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SGB News
PUMA launches
new Irish RFU kit
ispo munich –
The Ireland rugby team will wear the new PUMA
Ireland jersey for the first time against Australia on
your global sports
15th November at Croke Park. The home shirt marks
a return to a more traditional colour with a green
(‘Power Green’) carefully selected to symbolize the Country of Ireland, with its
market since 1970
rich history and tradition.
The replica home shirt will go on sale at stores nationwide on 8th October.
New boardsports event
for 2010
Brintex, organiser of the UK boardsports trade event Surf Shop, has
announced the launch of a new event for 2010. Strictly trade only, new
show HUB will bring together the best brands and buyers from across the
UK, Ireland and Channel Islands for two full days of business, buying,
networking and inspiration.
HUB (which will incorporate the former Surf Shop Expo) is designed to
cater more clearly for the whole of the boardsports business.
The new show takes place at the Bristol amphitheatre and waterfront
square, right in the city centre (and an established local skate spot), with a
series of marquees offering a focus on each sector of the business.
HUB will run August 10 – 11 2010, prior to the August ASR to
accommodate brands and buyers who need to attend both shows.
Record visitors at LIW
,

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Despite the economic downturn, Leisure Industry Week (LIW) 2009
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attracted 13,102 individuals, a two per cent increase in footfall on last year
(subject to ABC audit). The event offered a valuable mix of exhibition space
and education seminars, making it the perfect destination for leisure
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professionals.
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Jonny Sullens, Event Director of LIW, says: “It is great to see that LIW still
pics: arc’teryx, zimtstern, michael müller rudolf sterfl plays such an integral role within the leisure sector and visitors value the
show as both a great networking and educational opportunity.”
The dates for next year’s show are September 21, 22 and 23.
Speedo extends
Phelps deal
Speedo has extended its long-time partnership with
swimming superstar Michael Phelps through to 2013.
Following his historic 8 Olympic Gold Medal haul in
Beijing, Phelps’ career-spanning commitment to the
Speedo brand and a shared passion to help grow the
sport of swimming globally now continues through the
2012 London Olympic Games and beyond.
ASICS Europe B.V.
appoints VP
Alistair Cameron, Sports industry veteran, following a long career at Speedo
International, New Balance EMEA and more recently the shoe retailer
Clarks, joins ASICS Europe B.V. as Executive Vice President of Sales and
7-10 feb10
Marketing.
Lauren Fox, ispo Information Center UK, phone +44 1923 233683, fox@ispo.com
Starting mid-October, Cameron joins ASICS in this newly created
Messe München GmbH, Messegelände, 81823 München, Germany
phone +49 (0)89 949-11 3 88, fax +49 (0)89 949-11 3 89, info@ispo.com, www.ispo.com
position. His remit is to further strengthen the brand and to execute ASICS’
for trade visitors only
ambitious growth plans for Europe, Middle East and Africa.
4 SGB SPORTS OCTOBER 2009
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