p6 Outdoor Oct NEWS:SGBGolf_NEW_template 02/11/2009 10:24 Page 6
SGB Outdoor News
HH launches ‘soft fit’ retail program
Technical sportswear brand Helly Hansen is investing in a large scale in-store soft fit programme, designed
to increase the brand’s presence and re-structure its specialist water and outdoor distribution. The
campaign forms part of Helly Hansen’s global objective to drive continued growth in its specialist areas of
expertise.
The first fit of its kind has recently been completed in the newly opened Rob Perry Marine store in
Weymouth, Dorset.
The soft fit programme has been created to
accommodate varying sizes of retail space. A collection
of freestanding units, waterfall tables, drawer units,
shelves with side hanging options, bespoke lighting and striking graphics have been specifically designed
to complement areas from 10sq metres up to 30sq metres within stores.
Helly Hansen is currently looking for further specialist partners to work with on both licensed stores and
re-fits. The brand will cover 100% of the re-fit cost and will work alongside the retailer to ensure that all
Helly Hansen products groups selected for sale reflect the needs of local customers. All retailers involved in
the campaign will be expected to fulfill a minimum order, and a contract period will be set as mandatory.
STAG launches
Bramwell International to
new web site
distribute Gregory Packs
Bramwell International has taken over the distribution in the UK and Ireland of Gregory packs from
ESC Outdoors, with immediate effect. Gregory adds to Bramwell’s existing brand portfolio of
Meindl footwear and Source hydration systems and sandals.
Commenting on the new distribution agreement, Nick Bramwell said: “Gregory provides an
excellent fit with the brands we currently distribute which include Meindl footwear and Source
sandals and hydration systems, all having innovative product ranges with a great technical story. We
very much look forward to establishing Gregory as one of the leading pack brands.”
Hugo Youngman of ESC added: “The move to Bramwell International is a logical development as
Gregory plans to grow and expand its retailer base in the UK and Ireland.”
Effective from 1st October 2009 Bramwell international will handle all instock and forward orders
for the Gregory pack range.
In recent months, STAG Buying Group has
For more information, see www.bramwell-int.co.uk or contact the sales office on 015395 60214.
undertaken a major re-branding exercise with the
launch of Freedom, STAG’s outdoor buying
group. The rebranding has culminated in the
launch of the company’s new web site, at
www.freedombuyinggroup.com.
The new site will be interactive for STAG
HI-TEC enjoys 8% increase
members with a secure log-in area where
members can view special offers and supplier HI-TEC has announced an impressive 8%
terms. increase in their European footwear sales
Other features include a news page, links to for the first nine months of 2009.
STAG supplier web sites, information on how to Continued investment and dedication
join the group and about their buying show, and in particularly the Outdoor footwear
details of STAG overhead savings services. An market has maintained the positive
interactive forum and stock exchange facility are momentum and growth for the company
planned for the future. and a major contributing factor to their
STAG’s Ricky Chandler said of Freedom’s latest sales performance figures. Sales of
launch, “Our web site has always been well the Outdoor category have increased by
accepted as an information sire for retailers and 23% whilst forward orders have
suppliers looking to join the group, but we experienced a healthy surge of 35%
wanted to create a site that STAG members compared to the same period in 2008.
would find useful to use ona day-to-day basis. Elsewhere, the company has
Alan Hilliar of Felstedaid and Petr Hrbacek, HI-TEC Zone Manager
We also wanted to have a vehicle that would give announced its new commitment to
suppliers the ability to promote on-the-spot Felsted Aid for Deprived Children and Hope Now. These organizations provide healthcare for children
special offers and get instant returns.” with birth abnormalities, working in Orphanages and with street children in the Ukraine.
www.stagbuyinggroup.com HI-TEC has become an active supporter of the project, by donating 200 pairs of children’s walking
www.freedombuyinggroup.com boots, an equivalent of £7000, destined to children who are in desperate need.
6 SGB OUTDOOR OCTOBER 2009
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