p4 Outdoor Oct NEWS:SGBGolf_NEW_template 02/11/2009 10:22 Page 4
SGB Outdoor News
Vango collects two OIA report
Novel awards highlights
Leading camping and accessories specialist
Vango is celebrating after receiving not one
consumer trends
but two esteemed industry awards at the
The Outdoor Industries Association (OIA) recently
Outdoor Trade Show (OTS) in
published the second volume of Shaping the
Stoneleigh, Warwickshire recently.
Future. This year’s report focuses on buying
This year OTS played host to the
trends and showcases the results of research that
first ever Novel Awards, created to
tested the opinions of 3,500 outdoor consumers
recognise product innovation and
across the United Kingdom.
technology in the outdoor industry.
Shaping the Future 2009 outlines consumer
With over 70 entries across five categories,
views and buying habits relating to a range of
Vango picked up the Novel Award in both the
issues: the state of the economy; sustainability
Sleeping Bag category and the Camping
and the environment; and traditional retail versus
Equipment category.
online. The report also explores in some detail
Scooping up the Sleeping Bag award was the star of Vango’s new
consumer attitudes towards outdoor clothing and
Supernova range the Supernova 5000, a premier five season mountain
footwear, looking at features, performance,
sleep bag with minimum weight and maximum warmth. Conquering the
frequency of purchase and price.
Camping Equipment category was the new style Vango Campbed.
Shaping the Future 2009 is being distributed
free of charge to all OIA members and will be
available to download from the members area of
www.outdoorindustriesassociation.co.uk, along
Mountain Boot Co expands
with the detailed research data. The report can
also be purchased from the OIA by non members.
Following a period of substantial growth in sales during 08 and enjoying an incredible 52% growth in
year-to-date sales in 2009, The Mountain Boot Co is poised to make significant investment and
revision to both its sales representation and service/distribution centre. With effect from 1st October
MBC sales will divide into two divisions – Multi-sport and Outdoor – with the existing sales team taking
up more brand-targeted roles. Additional personnel will be brought in to cover Ireland and Scotland.
MBC service and distribution centre will benefit from the addition of a dedicated purchasing manager
WANTED:
and an additional customer service.
Would-be Polar
Explorers
Gelert’s personnel changes
The Fire Fighters Charity is looking for true
adventurers who are bored of the typical
Gelert, buoyed by an estimated 25 to 30% growth in 2009, has made a series of changes to its sponsored charity activity, and who are looking
personnel. The company also recently opened its new distribution centre in Widnes, Cheshire, to for a challenge of a different kind. The challenge
support its head office in Porthmadog, North Wales. The personnel changes are to maintain the in question is an expedition to one of the most
growth the brand is enjoying to 2010 and beyond. inaccessible places on earth; the Northern Pole of
Andrew Rogers has joined the company from Blacks, as Buying and Merchandising Director, Inaccessibility – the Arctic Pole!
Janis Astbury has signed up as Garment Technologist, Jean Shanks arrives as Customer Services The expedition is being lead by explorer Jim
Manager, and Glyn Jones takes the challenge of Field Sales Manager (Hardware and Cycle McNeill, and the trip represents the last ‘true first’
divisions). James Wallis, an 18-yea veteran with Gelert, moves across from his role as Hardware in polar expeditionary terms. Defined as the
Field Sales Manager to the marketing team, where he now occupies the position of Trade furthest point from land on the Arctic Ocean and
Marketing Manager. therefore its centre, the Northern Pole of
Inaccessibility remains the last truly significant
place in the Polar Regions, yet to be reached by
mankind. It is over 200 miles further than the
Geographic North Pole and one of four
Anatom to distribute Plus 12
recognised north poles.
Jim is looking for 28 highly dedicated and
Foot specialist Anatom have been appointed as the exclusive UK distributors of the Plus 12 foot committed people to take part in a
measuring product. comprehensive and intensive training programme
Designed to quickly and easily measure children’s growing feet, the Plus 12 product is a small, easy to take on one of four 200 mile legs, pushing the
to carry device which ensures the correct shoes are being worn. The Plus 12 product will automatically route across the Arctic Ocean.
add 12mm on to the foot length, which is the extra space required to ensure a good fit and allow for For more information, see www.ice-
healthy growth. warrior.com. Should you wish to participate on
To see more about Plus 12 and the whole Anatom range please log on to www.plus-12.com or call behalf of The Fire Fighters Charity, please email
08000 323 505. Alison White on awhite@firefighterscharity.org.uk.
4 SGB OUTDOOR OCTOBER 2009
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