JUDGeS
BarryLeeson-earle,Acquity Steve Mattey, Tree
BarryLeeson-EarleisafounderofAcquity,aleading Stevehas25yearsexperienceindataanalysis.Hehas
customerinsightagency.Withtwentyyearsofdata workedasboththeclientandagency-sideinevery
experiencebehindhim,Barryhascreatedanindependent industrysectorandineverycontinentforinternational
strategicdataservicesconsultancywithintheagency, agencygroups.In2001,Steveco-foundeddataand
focusedondeliveringcustomerinsight. Hehasintegrated researchconsultancyTree.Treeworksforblue-chipclients
keyelementsofthedatajourney;processingandhosting, creatinginsightusingleadingedgedataanalysisand
modelling,andinsightandanalytics,toasinglepointof psychologicaltechniques.TreebecamepartoftheCagney
service.Barryhasbuiltuponhispioneeringuseofmarketing Groupofcommunicationcompaniesin2007.Steve
prospectdatabaseswiththedevelopmentofAcquity’s becameCEOofCagneyGroupin2008,whichisdevotedto
uniquecustomerprofilingsystemContinuum;avast‘true drivingcreativityincommunicationsbasedoninsightand
view’intelligencedatasourcewhichcloselymonitorsand technology-ledmethods.
analysescustomerbehaviourpatternsinawaythatmeans
Acquitycantrulyclaimtoknowyourcustomer.
SandyMunro,intercontinentalhotelsGroup
SandyMunrojoinedIHG(InterContinentalHotelsGroup)as
isabelleMcFadden,phGroup Director,StrategyandAnalytics,EMEAinAugust2007.
IsabellefirststartedhercareerinITservices,mainlyhelping BeforejoiningIHG,Sandyworkedinfinancialservices,
largeBankingandInsurancecorporationsimplementefficient marketingagenciesandmobiletelecoms.Heworkedat
ITsystems.OfFrenchnationality,in2001shemadeamore LeedsPermanentBuildingSociety,thenCarlsonMarketing
marketing-orientatedmove,bybecomingHeadofMarketing beforemovingtoone2one.HewasDirectorofMarketingat
andCommunicationsfortheServicesDivisionofthe T-MobileintheUKforthreeyearsbeforejoiningIHG.
FrenchglobalITproviderBull.Shehasbeenorganizingthe Duringhiscareer,Sandyhashelpedtheorganizationshe
group’sstrategicaccountplanninganddirectmarketing hasworkedforimprovetheirmarketingandcommercial
campaigns,whichtriggeredherinterestfor“makingdata activitybyusingdataeffectively.Thisbeginswithdata
speak”.Evenmoreso,seeingitafewyearslaterfromasales collectionandunderstandingitsprocessingwithinthe
perspective,whenin2005shebecameinchargeofGlobal organization,throughtransformationintotheanalysisand
SalesManagementforthe#1TopAccountofthecompany reportingofthisinformation.Byturningdatainto
worldwide.JoiningthepHGroupin2008onlyseemedthe customerinsightshehelpedenablemoreeffectiveand
naturaloutcomeforthisnurturedenthusiasmfordataanalysis. informeddecisionmaking.
iainnoakes,Draftfcb Shaunpitman,BritishGasBusiness
IainNoakes,ManagingPartnerCommercialPlanning, ShaunPitmanjoinedBritishGasBusinessinSeptember
DraftfcbIainheadsupheadsDraftfcb’sCommercialPlanning 200asHeadofDatahavingspentnearlyadecade
Practicedevelopinginsightfulandpragmaticsolutionsto workingwithintheworldofdata,bothsupplierand
clientmarketing&communicationproblemsthrough agencyside.WithinBritishGasBusinessShaunhas
customerinsightsaswellasadvisingclientsonallaspectsof developedanawardwinningdatateamthatisresponsible
datastrategyandthepracticalimplementationthereof. fordatamanagement,dataplanningandcustomerinsight
Withover15yearsexperience,hehasextensiveknowledge acrosscoreenergymarkets.Externally,Shaunisamember
indevelopingtailoredone-to-onestrategyandtacticsfor oftheIDMDataCouncil,ajudgefortheDMAAwardsand
bothB2CandB2Bmarketsthatputdataattheveryheartof hiseffortsacrossthedataindustryhavebeenformally
clientsbusinessneeds.Anadvocateofdatademocratisation recognisedbypeersandjournalistswithanentryintheUK
andpractitionerindatavisualisationtechniques-he Power50ListforData,2007/08.
believesintoday’sexperiencerichmulti-channelworld
everyoneisadatageek,somejustdon’tknowityet.
Michaeltoothill,cancerResearchUK
MichaelheadsupDataManagementforCancerResearch
Alanthorpe,G2DataDynamics UK’sFundraisingandSupportMarketingdirectorate.Hehas
AlanThorpe,CommercialandOperationsDirectorAlan beendrivingdata-enablementforthecharityforthepast8
joinedG2DataDynamicsinNovember200fromdata years,leadingateamof21dataandprojectspecialists.Heis
managementandmarketinginsightsproviderKognitio.He responsiblefor7databasesthatareusedtomanage
managestheG2DataDynamicsconsultancy,account relationshipswithover8millionsupporters,andare
managementanddeliveryteams,ensuringsolutionsare accessedbyover50employees,spanning21business
alignedwithclients’strategicgoalsandexpectations.Alan areas.AmajorfocushasbeenCancerResearchUK’s
hasfifteenyears’IT,marketing,financialservices,project SupporterRelationshipManagementProgramme,which
andoperationalmanagementexperience,completing willdeliveraSingleSupporterView,connectingSiebelCRM
successfulassignmentsfor:NorwichUnion(Midas toheritagedatabasesystems.Previousroleshaveincluded
development&outsourcing),CommercialUnion(GI DataAnalystatSaatchi&SaatchiDirect,andData
InsuranceManagement),FidelityInvestments(Marketing OperationsManagerforb2bpublisherMillerFreeman.
InsightSolution),Prudential(MarketingInsightSolution
andDataConsolidation),M&G(DataConsolidation),GE
Capital(CustomerMarketingSolution). DAtAStRAteGYAWARDS2009|5
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