DAtASeRVicepRoViDeRoFtheYeAR
ShoRtLiSt
a71AcxiomUK WinneR
DQMGroup
a71Fraudscreen
Forthethirdyearinarow,DQMGrouphaswontheaccoladeofDataService
a71GBGroup ProvideroftheYear.Sinceitslaunchin1996,DQMGrouphasbecomethe
marketleaderinprotectingandtrackinguseofcommercialandcustomerdata.
a71GreenstoneDataSolutions Itsclientbaseincludesmostmajordataownersandthegrowingnumberof
datasecuritybreachesandlossesismakingprotectionofcustomerrecordsa
a71MarketingMetrix growtharea.Inthelastfiveyears,salesandprofithavemorethanquadrupled.
Thecompanyiscommittedtoraisingindustrystandardsindatamanagement
a71theReaDGroup andbestuseofdata.
NewproductsintroducedinthelastyearincludeRADAR(RiskAssessment
DataAuditReview),anemailtrackingserviceandDataMeasures.Italso
producedthethirdannualListAbuseRegister.Newdataproductsinclude
editionfourofRoyalMailBusinessChangesFile,theDataSUREProcessand
revisednewhomeandbusinessmover’sdataservicesforRoyalMail.DQM
GroupalsoworkedcloselywiththeDMAandBSIondevelopingDataSeal,the
newdatasecuritystandard.
ThecompanywasselectedbytheSuppressionProvidersAlliancetohelp
raisestandardsamongitsresellersbyverifyingtheaccuracyandtimelinessof
theirsuppressionfilematchingroutines,aswellastomakesuremembersare
fairlypaidforuseoftheirdata.Anonlineauditprogrammewascreatedwhich
identifiedanumberofprocessissuesandcontractmisinterpretations.The
programmehasidentifieda00percentreturnoninvestmentfortheSPA.
DQMGrouphas suppliedthedatasecuritymethodusedbyYelltomonitor
andtrackuseofitsdataforthelast11years.IthasbeenretainedbyRoyalMail
toensureresellersofitsPAFdatacompeteonalevelplayingfieldandthat
thereisnomis-licensing.Anauditprogrammehasdelivereda17percentROI.
ScrewfixworkedwithDQMGrouptoreviewitscompliancewiththeData
ProtectionActandtoprovideresolutionofanyissues.Anauditofdataflows
acrossthecompanyyieldedadetailedreportofareasofriskand
recommendationsforaction.HaysSpecialistRecruitmentusesthecompany’s
datatrackingservicetoreducetheriskofdatatheftbyemployeesandwona
courtactionbroughtasaresultofidentifyingatheft.
Supportedby:
theDAtASUMMit
Establishedyearsago,theDataSummit2010isDataStrategy’spremiereventforseniormarketerswhounderstandthat
datadrivenprojectscantransformtheirorganisations.Withanemphasisonnetworkingandproblemsolvinginrelationto
largedata-drivenprojectstheDataSummit2010willhearfromleadingclientsabouthowgrowthintherevivingeconomy
meansputtingvalue,notvolumefirst.
ForfurtherinformationpleasecontactourpublisherEdTillotsonated.tillotson@centaur.co.uk
DAtAStRAteGYAWARDS2009|
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