JUDGeS
overallchair Sessionchair
JamesMorgan, o2UK chrisDuncan, newsinternational
Jamesheadsuptheteamwhichprovidesthemarketing OriginallyworkingforAmericanExpressinAustralia,Chris
datawarehousesandprogramme/projectmanagement joinedAlchemetricsLtdin1997.Heheldanumberofclient
usedinO2’sCRMactivity.Heactsasacriticalinterface facingandtechnicalroleswithinthecompanypriorto
betweentheCRMandMarketingfunctions,technicalteam beingappointedManagingDirectorin200.In2006he
andexternalpartners.JamesalsoworkscloselywiththeO2 formedInfoloop,aconsultancypracticespecialisingin
changeprocess,toensureCRMcansupportallnewactivity makingcustomerinsightworkforbusiness.Hejoined
fromsystemschangestoproductandnewservice NewsInternationalasDirectorofCustomerDatain2007.
launches.Hismainfocusatthemomentisonthe Hisworkacrosssectorsandclientshasalsoledtowork
implementationofinformationgovernance,anenterprise withtheDMADataCouncil andheisacurrentlecturerfor
datawarehouseandthecreationofaBusinessIntelligence theIDMandasittingmemberoftheIDMDataCouncil.
CompetencyCentre,whichinvolvescompany-wide
alterationofpeople,processandtechnology.
JonathanBoase,hpBusinessintelligenceSolutions
JonathanisaWWDirectorforBusinessIntelligence
Sessionchair SolutionsinHewlettPackard.Hebringsawealthof
nickMartin, Acxiom experiencetobothhisclientsandtobuildingHP's
NickMartinisManagingDirectorofAcxiomUKandis worldwideBusinessIntelligenceandDataManagement
responsibleforConsumerInsightProductsstrategyand consultingcapability. Hisexperiencespansover22years
businessoperationsforEMEAandAPAC.Nickpreviously workingforlargeorganisationssuchasHPandDeloitte
workedasManagingDirectorforMardev(PartofReed Consultingandsmall,specialist/start-upinformation
Elsevier-aFortune500company),aninternationalB2B managementconsultingcompanies.Thisgiveshima
marketingservicesfirmspecialisinginsolutionsthat particularperspectiveonbalancingtheneedforagilityand
improvebusinesstargeting,marketingandsales speedofexecutionwiththepressureoflargecorporate
performance.Priortothat,heworkedatInternationalData processesandtheneedforsimplification.
Corporation,developingresearchprogrammesforthehigh
technologysector,beforebeingrecruitedtosetupHarte-
Hanks’UKCRMbusinessintheearly1990s.Hewritesa BertrandLabays,tUitravel
monthlycolumnforDirectMarketingInternationalandis BertrandLabayshasbeeninvolvedwithcustomerdataand
publishedinTheJournalofInteractiveMarketing.Heison dataanalysisformorethan10years.Afteryearsspentin
theAdvisoryBoardoftheDMA. France,LabaysjoinedThomsontolookafterdataplanning
anddataanalysisaspartoftheCRMteam.In200hewas
promotedtoMarketingDatabaseManageranddeveloped
carolineKimber,StephensFrancisWhitson theCustomerSingleViewmarketingdatabasethatwent
Carolinespentseveralinformation-immersedyearsatdata liveinMay07.Thiscustomercentricsystemallowed
ownerandanalyticsconsultancy,CACI,whereshewas Thomsontofurtherdevelophighlypersonaliseddirect
promotedtoVPandheadeduptheDirectMarketing, marketingcommunications.NowGeneralManagerfor
FinancialServicesandEBusinessunits;andWegener, CustomerdataandAnalytics,LabaysisresponsibleforCRM
whereshewasGroupMarketingDirector.Believing supportandcustomerinsightdevelopmentforthenewly
stronglythatdatashouldn’tjustbeenjoyedbypropeller createdcompanyTUIUKandIreland,followingthemerger
heads,butshouldsitattheheartofplanningand betweenThomsonandFirstChoicein2007.
proactivelydriveallcustomerfocusedmarketingactivity,
Carolinedecidedtodefecttotheagencyside;joiningSFW
inMay2008. JasonLark,celerity
JasonisthefoundingdirectorofCelerityInformation
Services.Foundedin200,CelerityisaleadingUKData
tonyLamb,RoyalMailDataServices Managementconsultancywhichcontinuestodrive
TonyistheHeadofDataDevelopmentforRoyalMailandis innovationintheindustryasaresultofchallengingthe
responsiblefortheexploitationofcommercialdataassets conventionalindustryapproach.UnderJason’sdirection
andpropositionswithintheorganisation. Priortothis, Celerityhasgrowninexcessof100%asaresultofthedeep
Tonyheldanumberofpositionsincludingrunninghisown understandingoftherequirementsofitsclients
Dataconsultancy,beingaboardmemberofWegenerDM requirementsnowandinthefuture.Jasonisdedicatedto
andlaunchingConduitBusinessInformation.Heisalso makingcompaniesandorganisationsbecomemore
memberoftheDMA’sDataCouncil. profitablethroughtheintelligentuseoftheirdataand
drivingdataintelligencetoeverycustomertouchpoint.
Jasonhasworkedinthedirectmarketing&dataindustry
forover2yearsandhisknowledgeofdataandthemagic
itholdswithinmarketingandbusinessoperations
marketingisextensive.
|DAtAStRAteGYAWARDS2009
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