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Catering & Nutrition
Marketing budgets slashed for half of
recession hit caterers
F
ree tool launched to help school meals compete with the high
street School Food Trust unveils MADGe at first National
Marketing Event.
48 per cent of school caterers have had their marketing budgets
cut due to the current economic climate, the School Food Trust
reveals today. The findings are the result of a vote of 300 Local
Authorities, private and school caterers, school business managers
and Head teachers taken at the recent School Food Trust’s first
National Marketing Event.
At the one-day event experts including Karen Todd, ASDA’s Head
of Planning & Programmes, Corporate Affairs, showed schools and
caterers how they can improve their marketing without spending
more by taking tips and tricks from the high street.
In answer to reduced budgets, the School Food Trust also
unveiled a new free to use design tool, developed to help schools
market more professionally. MADGe (Marketing and Design
Generator) is an online library of industry-designed marketing
materials, including posters, letters, stickers and even online adverts,
which can be personalised by school and situation.
Chris Wainwright, Director of Communications, School Food
Trust comments: “School food is competing with high street stores
and food outlets to get children’s attention. School and local
authorities have told us that they want to up their game and
professionalise how they market healthy food so it’s a more
attractive option.
“With our marketing event, we’re teaching schools the tricks that
big supermarkets use, and with MADGe we’re providing free
marketing materials for the dining room to - something which will
really help caterers with tight budgets.”
trianglertwww.schoolfoodtrust.org.uk/madge
October 2009 www.education-today.co.uk
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