p4-8 news changed:News 21/09/2009 14:26 Page 3
CASINO NEWS
Stanley, Harrah’s build
Alfastreet man climbs for charity
British online presence
C
asino operators Stanley and Harrah’s are both
developing their online sites in the UK. Stanley
Casinos is launching a Chinese-language version
of its online Circus Casino as part of its plan to integrate
Internet and offline brands.
Opening for business in September, the Playtech-
powered site for speakers of both traditional and
simplified Chinese offers the full Circus selection of
more than 60 games, streamed live, and a wide range
of welcome bonuses.
Peter Nolan, Managing Director of Online for the
company, said: "One year, on we are delighted with the
success of
CircusCasino.com and our new Chinese-
language casino will give us the opportunity to really
enhance the playing experience of our Chinese customer
base and grow the brand.”
The launch is being promoted with special events at
the Circus Casino locations in Birmingham, Liverpool and
Manchester, as well as at one of Stanley’s London sites.
A
lfastreet Gaming Instruments in the UK “I’m extremely grateful to all the private
funded an expedition to the summit of individuals within the industry who have kindly
Mount Kilimanjaro in Tanzania to raise donated towards the fund. We are currently
Besides the Circus-branded operations, Stanley – part money for charity. about halfway there with contributions at just
of the Genting Group – also runs casinos under the Mint over £2000 [$3200], and I am hoping that
and Maxims monikers, as well as Crockford’s, The The firm’s John Seed hopes to raise more with a bit of media exposure and corporate
Colony Club and The Palm Beach in London. than $7000 to buy a powered wheelchair for a contribution, we should reach our final goal of
disabled child after climbing the mountain, £4500 [$7300] in time for a presentation of
Meanwhile, Harrah’s Interactive Entertainment has which at nearly 5900 meters is the highest in the full amount in January.
signed up 888’s Dragonfish division to provide its online Africa.
gaming systems for the UK launch of the World Series of The child’s wheelchair will be purchased
Poker and Caesars Casino brands. “I knew it was going to be tough,” he said, through the charity Chips. Anyone wishing to
“but had no idea the strain that altitude and make a contribution is asked to send a
Dragonfish will provide software for gaming, e- lack of oxygen can put on the mind and body, cheque made payable to Chips Charity to John
payments, customer relationship management and let alone the severe cold at night and on the Seed at Alfastreet UK, 49 Atalanta Street,
customer support. final 30 hours of the ascent. London SW6 6NT.
IGE and ATEI shows “nearly booked up” for 2010
News in brief
M
ore than 80 percent of floor space is now in London from 26 to 28 January. Sitting Pretty
booked up at next year’s International Gaming Gary Platt Manufacturing, maker
Expo (IGE) and Amusement Trade Exhibition They include specialists in low-stake/high-volume of the X-Tended Play Seating range,
International (ATEI), according to organiser Clarion gaming, land-based casinos, remote gaming, lotteries, says its distributor, Native American-
Gaming Exhibitions. betting, and the broader leisure and amusements sectors. owned Gitchi Gaming, has become
the first casino furnishings vendor to
“To be 80 per cent full at this stage of the Firms signed up to show their wares at IGE include be granted a permanent licence by
marketing cycle and set against the broader trading Aristocrat, Astra, Atronic, Bally, Boss Media, Games the state of Kansas.
backdrop is extremely encouraging,” said Managing Media, IGT Group, JPM, Merkur, MicroGaming,
Director Julian Graves. Novomatic, Play4Win, Playtech, TAB Austria, TCS John Bonus Fever
Huxley, and WMS Gaming. A new set of bonus features from
But, he added, “evidence shows that the most Atronic’s system division can be
important time to use exhibitions is when trading “Our exhibitors are manufacturers with R&D budgets, not configured according to criteria
conditions are poor. It’s during these times that representative companies, which is crucial,” said Graves. including time, location, and specific
businesses require inspiration and when so much can customer. The StarBonus Fever suite
be achieved by being with colleagues and innovators.” “We know that manufacturers hold back their product is based on 14 modules, from points
launches and timetable their R&D cycles to be able to bonusing to jackpot bonusing, all of
In total more than 240 exhibitors have been enlisted launch in London,” he said, adding that the wide which can be combined and applied
for the two events, which run concurrently at Earls Court geographical mix of exhibitors was a draw to visitors. to any selection of machines.
6 OCTOBER 2009
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