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p46-48 installations:p52 installations 21/09/2009 09:55 Page 79
INSTALLATIONS
hits Morocco
Suzo Happ’s
new enterprise
F
ollowing in the footsteps of casinos across
Europe and Latin America, players at Casino
de Marrakech Es Saadi in Morocco can now
enjoy a new dimension of linked gaming
with ATRONIC’s STARGATE SG-1.
Installed in July, the multi-bonus progressive link
has proven an immediate success with local players.
Presented on the premium double screen e? SLANT
cabinet and based on the blockbuster movie and S
uzo Happ’s first
installation of their
completely new service
completely new service
globally popular TV series, STARGATE SG-1 offers five to the gaming industry –
distinct bonuses and four progressive levels, plus an technical casino installations. This
eye-catching merchandising package. service includes the installation of
“We are very pleased that the new STARGATE SG-1 both slot machines and live
slot machines have proven to be a winning bet for gaming tables. Their first
Casino de Marrakech Es Saadi.”, said Casino Manager installation is on board the
Jean-Alexandre Bauchet-Bouhlal. “Players are enjoying “Carnival Dream” cruise ship that
the multitude of different base games, bonuses and belongs to Carnival Cruise Lines.
features offered by STARGATE SG-1 which make them The Carnival Dream was built in
come back to those machines again and again.” Italy and a three Suzo Happ
“It’s great to see STARGATE SG-1 continuing its technicians invested a number
success story across the continents. We are of course immediately proven successful with their players,” weeks of carrying out the
delighted that Casino de Marrakech Es Saadi has commented Cameron McKeown, Regional Sales installation. Suzo Happ’s technical
chosen STARGATE SG-1 and that the product has Manager for ATRONIC. manager Marc Martens led a
project that comprised the
Bally agrees deals with Coushatta and LV’s Tropicana
installation of 189 slots and a
series of live gaming tables.
The casino division of Suzo
B
ally Technologies has agreed a new support and service, were all extremely important to Happ is Europe has consequently
contract with Coushatta Casino Resort in our fast-paced casino operation.” followed its strategic goal. Erik
Kinder, Louisiana, to provide  its ACSC “We were also very impressed by the extensive Wijma heads up this division and
Version 11 slot monitoring, marketing, marketing capabilities and hotel integration that are an explains: “We understand how
and accounting solution.  The system is inherent part of the ACSC system.  At Coushatta, we important local support is in the
scheduled for installation before the end of 2009. take pride in our commitment to providing an casino world. We offer a complete
After a highly competitive evaluation process, outstanding casino resort experience for our patrons, service to our manufacturing
Coushatta chose to replace another provider’s system and our new system from Bally will enable us to take our partners – not only in
with Bally’s new ACSC Version 11 system, which customer service to much higher levels,” Granito added. introducing their products to the
features an easy-to-use graphical user interface, state- Bally has agreed a deal with Tropicana Las Vegas, casinos but also in installing
of-the-art universal card functionality, expanded which is investing in Bally’s CMS/400 player-tracking them, training casino staff and
player-card levels, retail ratings, online help, and a and marketing system along with Bally’s latest providing continued technical
number of other new features. promotional tools. support. Our technical team has
In addition, Bally will provide Coushatta with more In addition, Tropicana has purchased Bally’s naturally grown with this
than 2,800 iVIEW player-interface displays for its Business Intelligence Solutions (BI) with data successful strategy”.
gaming machines; Bally’s eTICKET cashless solution; analytics, visualization, and slot-floor mapping to Suzo Happ has now gone one
and Bally Power Bonusing solutions, including an better serve customers through improved step further in providing
array of promotional tools through the newly understanding of game and table performance, complete casino installation
designed Bally Power Rewards and Power Winners. players, and the important interaction between service. The strength in depth of
“The decision to switch our systems provider was a players and games. the combination of product and
very difficult one, but it became obvious to us during “Integrating cutting-edge marketing tools and service offerings in unique to the
our evaluation process that Bally offered the best and player-tracking technology is a key component in our market place. Mr. Wijma
most well-defined product road map, the most overall revitalization program,” said Tropicana Las continues, “This assignment is
customer-driven features, and by far the gaming Vegas Vice President of Marketing Trish Gilbert. “By great proof of Suzo Happ’s ability
industry’s strongest commitment to the systems utilizing Bally’s Business Intelligence Solutions, we to show added value to our
business,” said Conrad J. Granito, Coushatta’s General will be better equipped to make the most up-to-date customers. Not only do we sell
Manager. “The high availability and uptime of Bally’s CRM decisions, maximize our slot offerings, and spare parts for the gaming market
system, plus the customization, flexibility, deliver targeted slot programs to our customers.” but we can offer on-site
configurability of the software, and Bally Systems’ Bally Technologies expects to go live with these assistance and customised
history of prompt, caring, and reliable customer solutions at the Tropicana by the end of September. solutions to our customers”.
48 OCTOBER 2009
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