p18-24 latino america:p16-20 latino america 21/09/2009 09:37 Page 16
LATINO AMERICA
Latino
America
Ricki Chavez Munoz reports on what’s happening in South America
C
on nuestra delegación peruana cubrimos el Perú
Gaming Show 2009, en su esfuerzo descomunal
para seguir en su terca misión de dar soporte al
sector en este país que fue pionero en legislación
moderna del juego. No supimos entonces que el O
ur team in Lima visited Peru Gaming Show 2009
and was witness to a practically insurmountable
effort made by the event organizers, Grupo
C&GS, to continue in its obstinate mission of
support for the gaming industry in the Latin
evento sufrió una serie de severos contratiempos que Elizabeth American country, which pioneered modern gaming
Leiva, CEO del Grupo C G&C, organizadores del evento, llamó legislation in the region.
de sabotaje entre mayúsculas acusaciones a oscuros personajes,
en una detallada nota de prensa difundida por los principales We were not aware then of the series of damaging
medio B2B de la industria del juego. contretemps that preceded the event, referred to as
‘sabotage’ by Elizabeth Leiva, Grupo C&GS CEO, in a press
Lo que presenciamos en Lima, fue que este año los release published in mid September by the leading regional
contratiempos para el evento peruano tuvieron desde faltas industry B2B media. Indeed Leiva made serious accusations
contractuales de servicios esenciales hasta la inexplicable about several obscure characters in her lengthy and detailed
ausencia de los gremios locales del sector, amén de ciertas press release.
empresas locales. Si bien es cierto que la falta de ciertas
organizaciones es imperdonable, es entendible la falta de ciertas What we witnessed in Lima was that the Peruvian event was
empresas locales por ceñirse a su riguroso plan de mercadeo en affected not only by breach of contract by the venue, and had
estos momentos difíciles de la economía global. to move to another location as an emergency, but also by the
inexplicable absence of the local industry associations and
El Rey Enrique V dijo: “… Somos pocos, pocos pero dichosos, some of the local companies, too. While it is understandable
bando de hermanos…” Cuantas veces hemos visto nuestras that businesses could decide against exhibiting, based on
expectativas disminuidas por la cruda realidad, o el hada marketing strategy and economy, one must question the logic
fortuna. Sin embargo, como aquel joven Rey shakesperiano for local trade organizations to turn their back on the single
antes de la gloriosa batalla de Agincourt, que en combate industry event in the country.
desigual de cinco contra uno obtuvo la victoria con mucho más
nobles hechos que las citadas palabras, debemos estar siempre For PGS 2009, one can quote Shakespeare’s Henry V: “…We
en la lucha; y vimos como la gente de PGS 2009 se puso al few, we lucky few, band of brothers…”, before the glorious
frente contra poderosos e inexplicables designios para realizar Battle of Agincourt when facing troops in an unequal fight of
five to one, it is useful to remember how many times we have
seen our expectations ruined by implacable odds or a twist of
fate. But also, when victory comes in the manner of the young
English king, we are ennobled by the struggle that proves
sweeter than a poet’s delivery. The real value of PGS 2009 was
to turn powerful and inexplicable designs into a rich memento
for those who took part in the Peruvian event and were
rewarded with commercial success.
Returning to PGS 2009, year after year, were giants like
Novomatic, MEI, Crown Gaming, Casino Technology, and
Gold Club, and exhibiting for the first time in this buoyant
market were Interblock USA, Crown Casino Seating and GG
International, amongst others.
Notwithstanding Leiva’s press release and the events that
18 OCTOBER 2009
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