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SGB News
Agon Sports opens with
TigerTurf and
Intersport
Nike team up
Agon Sports has joined the INTERSPORT Buying “From the first call I made to INTERSPORT, to
Group even before they opened their doors to the open day (nine months later), they have
the public, in Herne Hill, London, in September. been a strong partner and I have no doubt I
Commenting on the decision to join before made the right decision joining the group.
the paint had dried on the store’s fascia Peter INTERSPORT’s expertise and market presence
Swann, Agon’s owner, said: “We felt we has made the difference for Agon Sports so
wanted the strength of a buying group around far.”
us from the beginning and we chose Barry Mellis, INTERSPORT’s General Manager,
INTERSPORT.” replied: “We are delighted to welcome Peter Children in the economically and socially deprived
He continued: “These are still challenging Swann to our close-knit community of retailers areas of North Southwark and North Lambeth
times and we are opening in the teeth of a and leading brands as we also recognise his have been given a sporting chance thanks to
severe downturn when consumers are being single-minded determination and his compelling TigerTurf and Nike.
constantly buffeted by chill economic ambition to start his retail enterprise now.” The new facility is at the Lilian Baylis Old School
headwinds. Even more important, therefore, to Adding he stated: “Agon Sports brings a project for the Sports Action Zone.
pick a strong partner and one who can offer the refreshing spirit and great sense of enterprise to TigerTurf’s NRG surface was originally used in
support systems that will help us start on the the ranks of retailing and our partnership reflects the finals of the Nike Show Your Five’s event, at
right foot and give us the sound foundation to our own position in the market as a distinctive Alexandra Palace in May, and was transported to
flourish in the future. brand growing in influence and authority. the Sports Action Zone as part of an ongoing
community initiative for grass roots sport.
Sport Action Zones were set up by Sport
Slazenger S1 Free coach
England in 2000 in response to recommendations
from Central Government. They were designed to
now in price- travel to BETA
address the lack of sports activities and facilities in
some of the most socially and economically
marked packs International
deprived areas of the country and to bring the
benefits of sport and physical activity to these
BETA International visitors can travel free by communities.
Slazenger S1 sports luxury coach to the leading equestrian and Since the North Lambeth and North Southwark
drinks are now country trade exhibition in February. SAZ began operating more than 6,000 people
available to Two coaches, one travelling from the south- have taken part in activities at the site and the
independent west of England and one from the north-east, will new football facility is expected to have a
retailers throughout pick up passengers en route to the NEC, significant impact on the local community.
the London area in Birmingham. The service is new for BETA www.tigerturfworld.com/eu/home/
69p price marked International 2010. www.thesportactionzone.org
packs. The new Tickets are free and will be allocated on a first-
packs create an come, first served basis to eligible BETA
opportunity to capitalise on a previously International visitors. Coach travel is available only
untapped market for a branded sports on Sunday, 21 February – the first day of the
drink at a value for money price point three-day exhibition.
in the steadily growing sports drinks BETA International takes place at the NEC,
sector. Birmingham, UK on 21-23 February. Admission is
Neal Haworth, category strictly trade only and free on pre-registration at
marketing manager (soft drinks) at www.beta-int.com
Aimia Foods, comments: “The new
Slazenger S1 price marked packs
are great news for retailers
and customers alike. Not
Molten to sponsor C&D sports
only will the price point
stand out in the chiller,
awards, also to supply BUCS
but it will encourage Molten, the world’s leading manufacturer of inflatable sports balls, is to sponsor the Canterbury &
sales from customers District Sports Awards.
looking for great The awards were launched last year as a new initiative of Canterbury City Council to recognise the
value.” outstanding efforts and achievements of clubs, coaches and individuals in all sports across the
The hypotonic drinks are available Canterbury district. This year’s awards are to be held in association with Molten and presented in
in two flavours, mixed berry and November 2009 at a black tie dinner in Canterbury.
orange, and come in 500ml bottles. Elsewhere, Molten has been appointed as the official ball supplier to British Universities & Colleges
For more information email Aimia Sport (BUCS), the national organisation for higher education sport in the UK.
Foods at The three year deal starts in September 2009 and will run until August 2012. Under the terms of
customer.services@aimafoods.com the agreement Molten will supply BUCS with a range of balls for six of its sporting programmes, which
or call 01942 408600. are basketball, football, futsal, korfball, volleyball, and waterpolo.
8 SGB SPORTS SEPTEMBER 2009
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