p6 Outdoor Sept NEWS:SGBGolf_NEW_template 22/09/2009 10:32 Page 6
SGB Outdoor News
KORS punches above its weight UK consumer
It may be relatively small, but the
camping survey
Kendal Outdoor Retail Show
punches above its weight when it
confirms growth
comes to visitor quality. The
organisers of the show, which Research from a recently published Camping
ran 11-13 August, report that Market Survey by Profile Outdoors confirms
visitor numbers were up on the growth is likely to continue in the family camping
previous year and exhibitors were market. The in-depth consumer survey reveals
delighted with the results. 30% of consumers who were surveyed intend to
“Compact and friendly is how purchase a new tent in the next 12 months and
we’d put it,” says Clive Allen of those, 76% expect to purchase a family tent.
from KORS. “We attracted a Brands that feature strongly in the survey
significant increase in new include both Outwell and Vango. Both brands
visitors and those from further scored highly in terms of considered purchase
afield, especially from London, and brand awareness; Gelert also featured
the South West, Scotland and even Ireland. A substantial number of visitors had not been to strongly in terms of consumer awareness.
OutDoor in Friedrichshafen this The survey reveals the internet is the most
year, so this made KORS a ‘must popular channel used by consumers to purchase a
see’ show.” tent (28%) with many consumers conducting
Exhibitors at the show were research via traditional routes and then finding
upbeat. “We had visitors the best price online. Go Outdoors emerged as
queuing on the stand from the the leading retailer in the tent market, with the
first morning,” said Neil McAdie most popular price range being £151 – £299.
from Equip, while Simon Marsh The survey is apparently the largest of its kind
from DMM reported solid ever conducted, with over 3,000 respondents.
business with key accounts who The full version of the 2009 Profile Camping
had stayed away from OutDoor. Equipment Consumer Survey is now available for
The addition of a tent show also purchase at £695 from Profile Outdoors; call
pulled in the visitors, and 01539 730400, e-mail profile
worked well for exhibitors. consultancy@btinternet.com or visit
“Visitors recognise that KORS www.profilebulletin.com
is a show that concentrates on core specialist product,” says Allen. “It’s more relaxed than the
European shows meaning that
retailers can spend quality time
with exhibitors, allowing
Fogle kicks off
considered decisions to be made.
Plus the timing’s good for orders.
‘biggest walks
It’s a formula that seems to work
well, and fits with the way that
festival’
retailers want to make their
buying decisions.” This Christmas, over 17,000 walkers of all ages
The well-attended party took are expected to wrap up warm, get out and enjoy
place on the Wednesday evening Britain at its most magical, on one of the
at Kendal’s Brewery Arts Centre hundreds of walks taking place around the
where the dates for next year’s country during the 10-day Ramblers Festival of
show were announced – 10-12 Winter Walks with Nature Valley.
August 2010. Between Boxing Day and January 3rd, Ramblers
groups around the country will be holding 700+
walks of all lengths and terrains, with one aim: to
National Skills Academy for
get as many people out and enjoying Britain ’s
wintry landscape as possible. The walks are free,
Outdoor launches
fun, open to everyone at all levels.
TV presenter and keen walker Ben Fogle, is
supporting the Festival and is keen to encourage
Following a launch event mid-September, the National Skills Academy for the Outdoors is now open people all over the UK to get outdoors and enjoy
for business in Penrith, Cumbria. the nature around them. Ben comments: “We’re
This follows the success of the National Skills Academy for Sport and Active Leisure’s outdoor pilot in urging everyone in Britain no matter what their
the North West. Since the pilot began in January 2009, 76 individuals have benefited from outdoor age, stage or level of walking is, to get out and
skills training with an additional 400 individuals expected to benefit from funding towards their join in the Festival of Winter Walks!”
essential training in the sector through the Skills Academy. The region will now also act as the central Visit www.ramblers.org.uk/winterwalks for
contact point for national outdoor employers and organisations. more information.
6 SGB OUTDOOR SEPTEMBER 2009
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