p18 poloroid:SGBGolf_NEW_template 22/09/2009 10:39 Page 18
Ardlair Sports Importers
Polaroid for 2010
Retailers have long recognised that accessories are a
great way to increase sales for minimum effort; that’s
why Ardblair Sports Importers believe Polaroid
Eyewear is the perfect accessory. Lilian Sullivan, Sales
Director explains: “It is easy to demonstrate the
benefits of polarised lenses to consumers and great
margins can be easily achieved.”
P
olaroid invented polarising lens
technology in the 1930’s and consumers Here’s a selection of 2010 models from Polaroid:
can purchase confidently knowing that
all Polaroid sunglasses block virtually all P7006b
glare. No more squinting and straining – just These floatable, lightweight frames are built for
clear vision, true colours and clear contrasts. comfort. The addition of the head band adds
Polarized lenses are considered essential kit for extra security for fast-paced action sports. The
anyone keen on perfect vision in bright sunshine – arms fit comfortably behind the ears and have
be it golfers, tennis players, fishers, racing drivers soft rubber grips to stop them from moving. The
or skiers – sun glare is just no use during sport. soft rubber nose pads also keep the sunglasses in
The fact that Polaroid sports sunglasses are place. SRP £57.99
functional, good value and fashionable are all an
added bonus. Pick the right coloured lens and you P7009b
will enhance your chosen sport. Consumer Classic and stylish – these sunglasses have
education is at an all-time high, and Ardblair can removable floating foam around the inside edges
offer your staff product training to help increase of the frames – the addition of side air vents
sales. Most sportsmen and women know that the mean that air can still circulate so the sunglasses
right kit can give a competitor an edge during won’t fog up no matter how active you are. SRP
competitive sport – and they all want to be the £52.99
one who is being chased.
All Polaroid lenses are shock absorbent thanks P7011b
to the cushion elements laminated inside the lens These glacier glasses are just brilliant. The wrap
and are tested to withstand impact and protect around arms mean that these stay exactly where
the eye. you want them whether you are looking up or
Lens clarity is fantastic with Polaroid lenses as down! The removable side and nose shields keep
they are press polished which produces no the sunshine out and offer additional protection
distortion – a must in most sports. against the wind. The lenses are filter category 4,
All Polaroid lenses are scratch resistant designed which means that these sunglasses are suitable
to take everyday knocks and still look good as for high mountain conditions. SRP £64.99
new.
All glasses come with a cleaning cloth and semi- P8900f
hard zipped case. Perfect for those unwilling to fork out on
prescription sunglasses or whose prescription
Staff training and POS packages are changes frequently. Just wear these sun covers
available to make sure you get the full over the top of your normal prescription glasses,
benefit of stocking Polaroid Sports fasten securely with the head strap and off you
Eyewear. Orders for the full 2010 range
go. The lens wraps round giving you great vision.
are being taken now so please call
SRP TBC
01250 873863 or contact your Ardblair
Sports Importers Ltd Sales
P7014a
Representative to arrange an
These stunning lightweight mirrored sunglasses
appointment.
have rubber grips on the end of the arms for
extra grip and comfort. SRP £52.99
18 SGB SPORTS July 2009
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