p4 Outdoor Sept NEWS:SGBGolf_NEW_template 22/09/2009 10:32 Page 4
SGB Outdoor News
KOR hits UK via New-look web site for GoLite
Anatom
GoLite has gone live with its new-look website.
The revitalised site provides the perfect platform
for GoLite to launch its 2009 Fall / Winter
collection of equipment and clothing to
consumers.
The new streamlined design brings to life
GoLite’s recent re-branding and new
communication campaign displaying the
“Therefore I GoLite” strap line. The interactive
homepage displays a series of portraits which highlights real life people and stories that embody
GoLite’s values: Innovate, Sustain and Inspire.
The site now offers a search option so products
can be located quickly and easily.
www.golite.com gives the user an insight into
GoLite’s “Meaning Of Life”, exploring the
lightweight brand’s philosophy and principles on:
sustainability, performance technology and
values.
To view the brand new website and see the
new GoLite collection log on to www.golite.com
where you can also get all your questions
Anatom, the Edinburgh based distributor of answered with the Live Chat feature and become
specialist outdoor products, has expanded its a member of GoLite’s Facebook fan site.
product portfolio further and will be
introducing the innovative KOR water bottle at
the Outdoor Trade Show on stand 15.
CÀRN to attend OTS, expands
The KOR
water bottle,
agent network
srp £29.95, CÀRN, is to attend this year’s Outdoor Trade Show at Stoneleigh Park in Warwickshire. CÀRN will be
features a located in Hall 2 on Stand Number 20 where retail buyers will be able to view the whole range of trail,
“no-worry trek and approach footwear as well as having the opportunity to talk to the CÀRN sales and
cap” is really management team.
easy to use Richard Dean, CÀRN’s Founder and Director said; “Last year we attended as visitors but we
and opens at recognised how well regarded the show is amongst the retail community. It also provides us with a
the touch of great chance to meet with a large number of prospective retail buyers so that we can really
a button demonstrate the quality and technology that constitutes the CÀRN range of outdoor footwear.
then swivels “Furthermore, we’re looking to appoint additional sales agents namely in Scotland and the Midlands
back to stay and we hope that our attendance at OTS will assist us in filling these positions.”
out of the Meanwhile, the company has also extended its network of sales agents with the appointment of
way as you Roger Mallett for the South East of England and, Sarl-ABACA as its Master Agent for France.
drink. The CÀRN range covers three aspects of outdoor pursuit – trail running, approach and trekking.
There are Prices range from £74.99 to £109.99. For further information please email pj@unified-uk.com or visit
four colour CARN-UK.com.
options,
(pink, green, blue and orange), each of which
supports one of KOR’s charitable causes
EOG Association for Conservation
established under their “Thirst For Giving”
campaign which sees a percentage of sales celebrates 50th member
donated to four water related causes: the Following a very successful show at OutDoor in Friedrichshafen this summer, the EOG Association for
Global Water Crisis, Watershed Protection, Conservation is continuing to celebrate. Not only have new members joined from as far afield as India
Ocean Protection, and Container Recycling. and Ukraine, but the Association has just welcomed its 50th member – and the numbers are still rising!
To find out more about KOR and the “Thirst Brought into being just three years ago, the Association has to date raised EUR 500,000, all of which
For Giving” Campaign please log on to has been put into 21 grassroots conservation projects worldwide. Numbers have been steadily growing
www.korwater.com or call Anatom on 08000 since the organisation’s inception in 2006, as more companies within the outdoor industry see the
323 505. importance of being able to put something back into the great outdoors – on which they depend for
their livelihood.
Oksana Donets from Gorgany.com Ltd, a distributor of outdoor products in the Ukraine was
delighted to be named as the EOG Association for Conservation’s 50th member. “I can’t wait to get
involved,” she said, “the work the Association does is vital and I am very excited to be part of it.”
New members of the EOG Association for Conservation since OutDoor include Hurrangane Turlag,
Norway, INVIA Sportartikel Vertriebs GmbH, Germany, SGB Outdoor, UK, Gorgany.com Ltd, Ukraine,
Fusion Clothing Company, India, and Snugpak, UK.
4 SGB OUTDOOR SEPTEMBER 2009
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48