PHILLIPE KJELLGREN US7 :5nov 25/6/09 08:43 Page 82
ing ‘Hey, take care of this person,’ and leverage they are listed they can pay for extra market- future. “They’re doing well now with luxury
their experience on behalf of their users – and ing and advertising opportunities to make boutique hotels in Buenos Aires – the value is
thus the site is a benchmark of quality for both in- themselves more prominent within the ap- still good and it is just fantastic hospitality, cul-
dividuals and properties.” proved editorial content. ture, wineries, beaches – everything.” And of
Of course, that high expectation of quality Next up for Kjellgren and his reviewers is a course, he mentions the Middle East as well:
must be extended evenly across the board, and constant stream of new properties around the “Dubai is a huge experience; they’re trying to
when good hotels go bad, they won’t linger on globe. There is a constant need for reviews of build a New York City inside of 10 years.”
forever. “Sometimes, new management teams Asian hotels: “Tokyo hotels are amazing and the When traveling, Kiwi Collection representa-
take over, or there’s a new owner, and we’ll re- city is underrated – people still think of it as tives try to get a representative range of experi-
visit it and sometimes it isn’t as good. Every being very expensive, but the cost is still 60% ences that visitors would have, whenever it is
single hotel isn’t the same within a brand, even of what it would be in New York, and of course possible in their schedule, to write better reviews
if they’re a great brand. We would never say Asia is exploding everywhere.” They are very and also, in some cases, just to see new things.
something negative, we just don’t include them excited about South America, especially Ar- “We go horseback riding, diving, paragliding—
if they’re not up to our standards.” Hotels can- gentina, Chile, and Brazil as well, and expect to you HAVE to go diving in the Maldives, or hik-
not pay to be listed on the site, although once see much more out of those destinations in the ing in Bhutan, otherwise you haven’t really been
82 100 Thousand Club
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