Persol:27 APR 25/6/09 08:42 Page 129
of glasses and, before leaving the factory, each pair un- solution makes it possible to both rediscover and en-
dergoes quality control and is highly perfected, without hance the traditional elements, like the arrow and Per-
wasting materials. “Behind every design in the Persol sol’s unique internal structure, in an innovative way.
collection is a journey that begins with an accurate ma- Each of these pairs is marked by the Supreme
terial selection and careful work of planning and pro- Arrow – “the Persol signature more than the Persol
duction that relies on the most sophisticated logo, it is the distinctive patented feature that makes
craftsmanship and cutting-edge technologies. In its this brand instantly recognizable,” says d’Angelanto-
continuous search for excellence through innovative nio. Inspired by the sword of ancient warriors, it has
strategies and techniques, Persol’s timeless tradition evolved over the years to become the version that it is
is still always reflected, echoed, and reinterpreted in today. Many stages of the Arrow’s creation process
each new collection,” says d’Angelantonio. The de- are done by hand (insertion of the arrow, milling and
signs of the upcoming Collezione Suprema and filing, double cleaning, polishing and shining) and its
Collezione Design Spring/Summer 2009 focus on the presence is functional as well as aesthetic: the arrow
revival of acetate carving, a manufacturing process is the hinge on each arm. The invisible Persol signa-
dating back to the 1930s that allows the expansion of ture, however, is all in the fit and feel of the glasses:
frame dimensions, creating an intriguing play of the Meflecto flexible stem system, introduced in 1939,
thicknesses between the front and the arms, with new to allow sunglasses to adapt to each individual’s face.
volume and multidimensional effects. For Fall/Win- The manufacturing process to create a pair of glasses
ter 2009-2010 the collection continues with the use like these is no simple thing – the Meflecto process alone
of acetate. However, what sets it decidedly apart is an requires 10 individual steps. To this day, the collections
original stylistic factor: transparency. This aesthetic are manufactured in the artisan factory in Lauriano, in
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