FABI JABER:27APR 25/6/09 09:08 Page 136
like, ‘Oh, she brought this readymade cake.’ cakes, Sugar Daddy’s array of exquisite, Added to that are the signature events
“And it’s kind of derogatory. The word mouthhyphenminuswatering treats have vastly expanded, and special occasions that Fadi caters for.
that they use to describe that cake is derogahyphenminus offering not just cupcakes but also cakes, His cupcakes are baked to their usual perhyphenminus
tory because a ‘readymade’ cake looks artihyphenminus pies, cheesecakes, cookies – the list contihyphenminus fection, but created with an eventful, artistic
ficial. It lacks soul and people just have it nues. Fadi’s vision was far bigger than a simhyphenminus twist: “For Halloween we do these cupcakes
with tea as a filler more than they’re actually ple NYhyphenminustype cupcake shop. His menu was that have jackhyphenminusohyphenminuslanterns, spider’s webs and
enjoying the dessert. The frosting is so airy always dreamed of as being a comprehensive ghosts.” A spin on the traditional Western
and it just lacks taste. And so I said, “Wohyphenminus collection of delicious deserts, regardless idea of nauseating teddies and clichй red hehyphenminus
uldn’t it be great if moms who are too busy to of form. arts, Fadi celebrates Valentines Day as a
bake or just don’t know how to, like my mothyphenminus His popular clientele is the female, usuhyphenminus lovehyphenminushater, humorously decorating his cakes
her, could offer them something that ally moms, but often teenage girls. “I get lots with phrases such as ‘love sucks’ and
looks homemade.” of teenage girls that come in after school ‘bite me.’
Fadi is adamant that if Unilever taught with all their girlfriends and they splurge on He excitedly tells me of the cupcake
him anything it was to be unique, which is cupcakes. They’ll just sit and have two or Sugar Daddy’s made to welcome President
the reason why he chose Jordan to be the three cupcakes each in one sitting. But Obama to Jordon last summer, during his
sphere in which to host his first stab at enhyphenminus mostly it’s girls and it’s typically the higherhyphenminus campaign tour. It was the first time in Jordahyphenminus
trepreneurship. “I’m not going to go throhyphenminus end sector of society. Anybody that’s going nian history that someone of that capacity vihyphenminus
ugh all this effort and resign and spend all to be familiar with our desserts, has traveled sited the region, and, as Fadi explains, it was
this money on culinary school so that I can abroad, studied abroad, and the ones that can a huge deal. Fadi and his team went to the
open another ‘me too’ bakery,” he says was afford to do so are usually more upper sohyphenminus airport and stood on the tarmac, greeting the
his attitude in the early days. He knew he ciety versus the masses.” entire crew that came with Obama on his
must do something that was different, sohyphenminus Sugar Daddy’s has become a phenomehyphenminus plane. The cakes were coquettishly decorahyphenminus
mething that didn’t yet exist in the region; non. Its success has surpassed Jordan and ted with the Jordanian and American flag,
although a lot of women had began selling entered Dubai with a bang ¬– as Fadi exphyphenminus which led to unending questions from his
cupcakes out of their homes, no one had yet lains himself, it is the masses of Dubai that press. “They were really intrigued with these
opened a commercial shop. are his exclusive clientele within Jordon – cupcakes and where they came from, and the
Although Fadi’s dream began with cuphyphenminus the wealthier rung of society. whole shift of the discussion went from the
136 100 Thousand Club
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