LAMBORGHINI v2:june09 25/06/2009 11:09 Page 99
Manfred Fitzgerald
How do you sum up “Italian”? How do you try and make a as well as the design. So we can tap into the research and development,
brand Italian? the fundamental basic facilities that they have, we utilize. We’d be stu-
MF. I think there you just named it. It’s the sum of everything. It is re- pid if we didn’t do that. But the core research and development is car-
flected also in the other brand values which are sent to us, which are ag- ried out here, as well as the design. I have a design team here on the
gressive, and obviously also exclusive. So if you look at all the things premises, which allows us to do it in a totally different way. My team and
that we do, I think we are perceived and we are a true Italian brand. I, we live Lamborghini here because we’re integrated into this company.
So we don’t get commissioned work like other stooges do who do not
Lamborghini is a very masculine brand. You’ve described your- have this intimate touch then with the brand itself, which enables us to
selves as the bad boys of the super car world. How does the re- bring out all the work you have seen.
lationship work with VW Group. What do the bad boys give back?
MF. I think Dr. Piëch had a beautiful idea back then, and in these dif- You said recently, "It would be a mistake to reduce the brand
ficult times I think it really pays off creating a group where you can find to what we have done." Is brand diversity needed, and if so,
anything, the whole spectrum of the automotive world, so from the small- why now?
est vehicle up to the 40-tonner. Within that range we’re positioned as MF. I think it would be a mistake to reduce us only for that, because we
the ultimate luxury super sports car. So what we’re just a complimen- have such a potential here, such a vast creativity. What you’ve seen so
tary element in this whole chain. far is just the basis of what we set out to do in the future. I said that in
the context of the motor show of Paris where we showed a concept car –
In terms of research and development and design, are there el- the Estoque, four-door show car. We were asked why we are doing this,
ements from Lamborghini that find their way through into the and I just exploited it in the way that I said that this is also a viable way
R&D process? for us, an incredible way. I think anything that we do has to be authen-
MF. No, I don’t think you have to go that far. Lamborghini is a standalone tic; it has to be recognized as a Lamborghini product from the first sight,
company; we have a great autonomy, so the whole R&D is here in-house, and therefore, I believe we can do more, and we’re set out to do more.
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