Private clubs:27Apr 25/6/09 08:44 Page 48
The opulent Cavalli Club, Fairmont Hotel, Dubai
The clientele for the club is naturally ex- Riyadh and the Eastern Province, but to still share the same target, to indulge our members.
clusive, with a maximum of 1500 members keep the same intimate feeling. There were health clubs, but nothing catering
sharing the 6,000 square meter, SAR 40 mil- The Z Club was designed as a multi-pur- to VIPs. I don’t think in London you have a club
lion facility. Once full, no new applicants will pose space, combining aspects of social, busi- that has all these things mixed in one place. You
be able to gain membership to the club and ness and health clubs to better serve their have health clubs in London, you have spas; you
only existing members will be able to enjoy the clientele. “They have a very young population don’t have a place that has health spa, members
club's facilities. The first batch of 500 appli- here; people care about the health side, people club, lounge all that together. I’m basically a
cations opened shortly after the club’s debut in care about the spa, so we have health services, hotel without the rooms.”
May, and the selection committee is hard at spa services, fitness, in addition to a business Zainy feels that the population has become
work. “We screen people and we test these center – basically a home away from home. We newly health conscious, in a way that they
people from the same background, same busi- also have food, restaurants, lounges for relax- weren’t previously. “The media is affecting
nessmen, high-ranking government officials, ation, lounges for socializing and all that.” Fit- them. People want to start treatments. Men
people like that. But the city is very big, you’re ness and wellness is actually a significant are becoming just like women, just like in
talking around four million people, so there are element of the project, a departure from the Europe, they care about facials, treatments
a lot of circles. We’re hoping to create a place purely social nature of older clubs. Done in col- and wraps and all sorts of things. So, we cre-
where likeminded people meet. We don’t want laboration with the European Wellness Institute, ated this to have the health side, which is
numbers; we want quality, not quantity. Not too the experience at Z Club is designed to go be- very important to Saudi Arabia.” Overall, he
small that it won’t offer the people a variety of yond health clubs into a total wellness experi- says, the uniqueness of the facility comes
people to meet, and not too large where it be- ence. The partnership came about, says Zainy, from their commitment to bringing their
comes too crowded. Of course the club is di- because “we were looking for a partner with ex- members new lifestyles – but he happens to
vided; it’s half for men, half for woman; totally pertise in SPA management and European cul- like the natural waterfall massage as a more
separate.” He hopes eventually to expand into ture. To work as partners is very important; we tangible amenity as well.
48 100 Thousand Club
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