p.36 pure review 9:FOOTWEAR NEW TEMPLAT 10 08 04/09/2009 09:03 Page 36
Pure Review
Pure London attracts record number of visitors
P
ure London closed its doors last month
with a 9%* rise in visitor numbers making
it the highest attended Spring/Summer
show ever. The opening day saw
attendance up by 11%*, followed by 4.6%* on
Monday and 27%* on Tuesday. The mood
among retailers and brands at the event was pos-
itive, with many saying that they were optimistic
about the outlook for Spring/Summer 2010.
The number of buyers who returned to spend
more than one day at Pure London increased
by a significant 21%* confirming buyers saw
real value in visiting. With over 900 brands
exhibiting, over 12,000 sqm, including the
biggest offering of Accessories and Footwear in
the UK; buyers were able to see established
brands as well as view over 270 new collections
to this Pure London.
Jan Shutt of Sunday Best commented ‘The
show was absolutely fantastic! I spent the whole
of Sunday and Monday at Pure London and
could have easily come back for a third day. The
Spirit section is brilliant, a very strong selection Helping buyers plan ahead for the season, the
of young brands. I discovered some great new Pure Catwalk showcased dedicated scenes from
labels there. Lauren Vidal and Mais il est ou le Mina, Lauren Vidal, Mais il est ou le soeil?,
soeil? were fantastic collections in Studio and Aftershock and Anoushka G as well as scenes
the Accessory and Footwear sections were just from ethical exhibitors and new brands to Pure
mind blowing, I found and bought Tamara London. Whilst the new style catwalk show in
Fogal and Big Metal which is knock out. Pure the Spirit section provided an upbeat visual aid
London is a show not to be missed’ for visitors with scenes from Desigual, Boo-Teek,
Attendance from UK buyers was up by 9%* Forever Unique, Hippi Chic London, Motel,
with all the key UK Stores attending, including Punkyfish and Yumi, along with a scene
Fenwick, Harvey Nichols, Harrods, ASOS, The Spirit section was a huge success with an dedicated to new brands.
Selfridges, House of Fraser, John Lewis, increase in amazing new brands. London based More information than ever was available at
Debenhams and McElhinneys from Ireland, as label Arrogant Cat returned to Pure London the show with trend presentations and seminars
well as key independent retailers such as Flow, after missing a few seasons. Laura Galligan, on topics such as how to negotiate better rent
Psyche, Stone, Richmond Classics and Stuff. PR manager said ‘The show has been really good deals from landlords; how to maximise online
International attendance increased by 3.5%* for us. It has got our name out there again with sales; understanding your customers' shopping
with attendance from Ireland, Spain, Germany, our customers. The feedback we have had from habits, how to buy into the right trend and turn
Italy, France, Netherlands, Belgium, Greece as our collection being on the catwalk is fantastic. collections into commercial reality, hosted by
well as the Saudi Arabia and Japan. It’s been a really good show.’ Drapers and the WGSN.
Janet Desplaces owner of L’attire in Mallorca An even stronger line up of Ethical exhibitors Steve Newbold, Managing Director of Pure
commented ‘I have really enjoyed the show how- were back with over 50 ethical brands edited London commented ‘The attendance was
ever I need two days to look around. I am here into the show by price point and style including significantly up year on year and the visitor
looking at natural fabrics and have found what People Tree, Jackpot Organic, Miksani, Komodo, profile was of a very high quality. Feedback from
I am looking for, the ethical brands are great! I Wellicious and Monkee Genes. Ethical seminars exhibitors was incredibly positive with many
was surprised at the number of stands in the cur- and walks were hosted on Sunday and Monday having their best ever show. This bodes well for
rent climate. I will definitely be coming back educating visitors and communicating the the industry and proves that good businesses
next season’ stories behind some of the top ethical brands at can flourish in a difficult economic environ-
In addition to an excellent attendance, ex- Pure London. ment. Pure London has cemented its position
hibitors confirmed that they were seeing quality Tamsin Davies director of Nancy Dee as Europe's leading fashion trade event for
buyers who were writing strong orders at the commented ‘From signing up to Pure London directional womenswear, boutique fashion,
show as well as making a lot of new contacts. to being at the show I never thought we would accessories, footwear and young fashion for men
‘This is our first time showing at Pure have seen this many customers. I couldn’t have and women..’
London and it has been a great success. We have achieved this success without being at the show.
•
The dates for next season’s Pure London
opened new accounts with top retailers.’ Pure London gives us the credibility and gets are 14, 15, 16 February 2010, at Olympia,
Commented Kate McDonald from SuperTrash. our name out there.’ London. www.purewomenswear.co.uk
36
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FOOTWEAR TODAY
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SEPTEMBER 2009
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