p.18 Moshulu 9:FOOTWEAR NEW TEMPLAT 10 08 04/09/2009 09:07 Page 18
MODA Review
The sun is shining for Moshulu
W
hy is it that the hottest day of the retail windows with products that call out and
year always falls on the busiest day of grab the imagination of your customers
the year for those of us at MODA – The progressive independent retailer is
sure enough the first day of the well placed to survive and even to expand
exhibition - out comes the sun – on goes the during these difficult trading times – with the
air conditioning and we start to look forward to ability to source new product – brighter
three days in the Big Brother House (or so it product – more attractive product than the
seems!) mainstream high street offering – MOSHULU
This year customer flow was steady through- had found a niche supplying quality independ-
out – not the mad stampede we have had at ent retailers, and franchise stores with
some MODA – not the eerily quiet time something out of the ordinary......
we have had at others – but steady. And So if you missed out on MODA this year – if
throughout the three days the designers at you are still looking for that point of difference
MOSHULU were pleased to see their efforts for your collections why not take a fresh look at
paying off as time and time again orders were MOSHULU – great products and so easy to do
placed and commitments made to develop the business with – stock backed – single pair boxed
brand over this coming year – well priced with great customer service.
Colour is certainly the key for the brand – MODA – a great way to spend the three
with the brighter selection of spring shoes and hottest days of the year – a great place to find
summer sandals sparking the imagination of something new – a great place to see
even the most cynically minded ......... MOSHULU
It seems that in these recessionary times Something different - something colourful –
people are looking for something a little less something comfortable – that’s MOSHULU
ordinary – a little less grey – Well on the
MOSHULU stand there was plenty to tempt
the impulse purchaser, plenty to brighten those
18
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FOOTWEAR TODAY
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SEPTEMBER 2009
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