p.20 moda review 9:FOOTWEAR NEW TEMPLAT 10 08 04/09/2009 09:06 Page 20
MODA Review
Positive mood at Moda 9 – 10 - 11 August 2009
B
uyers and exhibitors were in an optimistic
mood at the spring edition of Moda,
which took place at the NEC in Birming-
ham on 9 – 11 August. The show recorded
a record number of first-day visitors for a spring
edition and, over the three days of the show,
attendance was up by two per cent on the same
time last year.
“Retailers are a lot more positive this season.
They are doing better than expected, and they
are ready to buy again into the ranges” said
Michael Black, agent for Libra. “We wrote some
good orders, especially from new customers
which was great. It was good to be back.”
Buyers from department stores including
Harrods, Fenwicks, Allders, Arnotts and
Debenhams were in attendance as well as inde- Exhibitors overall were encouraged by the
pendents including Psyche in Middlesbrough high-quality buyers and strong attendance at
and Alizari in Chester, plus online retailers Moda, which introduced a new womenswear
ASOS and Children’s Salon. platform and Moda Beach area this season.
Moda Footwear also featured an influx of new “We’re really happy, especially with the quality
brands including first-time footwear exhibitors of buyers we’ve seen throughout the three days
Fly London, Feud, Firetrap and Strutt Couture. at Moda Beach. The open plan design and
“Moda Footwear is a growing show which is stand-build works so well and, considering this
encouraging more premium-placed brands,” has been a first, we’ve been doing good
commented Strutt co-founder and designer Ian business.” commented Jacquie Copley, manag-
O’Connor. “Our first time at the show has been ing director of Aguaclara Agencies.
very successful. Even though there’s a recession, The mood of optimism continued at Moda The August edition also featured a new
the quality of buyers have been very good and Menswear, which had its strongest August show swimwear catwalk show as well as its regular
they have been willing to write orders. We are so far with 25 per cent more brands taking part menswear and womenswear catwalk show and a
happy with the business we’ve received at the than in August 2008. “I hadn’t visited Moda seminar programme giving retailers and brands
show.” Menswear before and I was very impressed with expert advice on how to trade successfully
Sharon Dray, Sales and Operations Director, the diversity of the brands on offer,” said Steve through the current downturn.
Moda in Pelle said: “We’ve had a brilliant Cochrane from Psyche. “We don’t usually buy Event director Sarah Moody said, “The
reaction to our new collection. The credit at shows but we wrote orders with new and attendance overall is up on last year and the
crunch doesn’t seem to be having an effect as existing suppliers and had the time to talk to quality of visitors has been very high. The new
the customers we have seen have bought more existing suppliers about new ideas for the store.” initiatives we introduced to the show this season
than last year.” Robert Burgess, agent for Claudio Campione have been very well received and feedback from
Stuart Bailey, Brand Enhancer, Silentnight said, “We enjoyed a very successful return to exhibitors has been incredibly positive. We are
Footwear, also had a great show: “The Alegria Moda Menswear, picking up a number of new pleased that Moda August 2009 has enjoyed
brand created a high level of interest both from accounts and re-establishing contacts with such a positive result despite the difficult
retailers and the media and we took a significant several others.” But he added that buyers were economic environment and that many retailers
number of orders from both established and being more cautious. “In difficult trading are looking ahead with cautious optimism.”
new accounts at the Moda show. Our stand was conditions on the high street, buyers are playing Next season’s Moda takes place on 21-23
buzzing for the whole 3 days and we had one of it safe. However they have been impressed by the February 2010 at the NEC in Birmingham.
the best shows any of us have experienced in 10+ quality and price of the collection and even
years.” Visit
www.happylookslike.com for more more impressed with the colour and vibrancy of
•
For more information, please contact claire.robinson
details on the Alegria brand. the spring Range.” @moda-uk.co.uk or visit
www.moda-uk.co.uk
20
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FOOTWEAR TODAY
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SEPTEMBER 2009
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