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Kids II
Atlanta, Ga.
Kids II hosted its first-ever toy design program and contest in collaboration with the SCAD industrial design
department. With guidance from the Kids II design team and SCAD professor Jesus Rojas, 11 students par-
ticipated in the 10-week interactive project to develop new toy concepts for the company’s Bright Starts
brand. The goal for each participant was to create a toy or family of toys that aids the cognitive, emotional
and physical development of children age birth to 12 months or 12-36 months.
Winner Garrett Miller received a $4,000 scholarship award for his Color N’ Croak & Caterpillar Teether.
Zarni Ko earned the $2,500 second place award for his hippo, Sang Hyuk Lee earned the $1,250 third place
award for his Crack & Roll toy and Shane Bloomberg was awarded a $400 honorable mention prize for his
Push & Play innovation.
Kids II President Ryan Gunnigle believes this project will positively influence the students’ industrial design
and toy development perspectives. He said, “Our designers played a critical role brainstorming, reviewing
and encouraging creative approaches to the product archetypes. This design education collaboration has
strengthened the students’ understanding of the real-world process and bolstered their choice to pursue
a design career.”
Participating students
Sarah Adams Garret Graaf Sang Hyuk Lee Lauren Peters
Shane Blomberg John Healy Byron Marshall Justin Shin
Luca Convertino Zarni Ko Jin Namkung
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