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John Crane and Tidy Books join forces
in the education market
John Crane is now the distributor for Tidy Books in the UK
education market, focussing its attention on the Tidy
Books ‘award winning’ bookcase.
“We are delighted to be presenting Tidy Books to the
education market,” said John Crane, Managing Director.
“I admire the quality of the design and the fact the
products are unique, offering real benefits to customers.”
“John Crane’s educational team are so well respected in the market that the opportunity to work
alongside them in such a key market for us was too good an opportunity to turn down,” added
Geraldine Grandidier, Director of Tidy Books.
For further information contact John Crane Ltd on 01604 77 49 49 or email sales@john-crane.co.uk
Celebrating 30 years
www.johncrane.co.uk
Kids go PlayMais crazy at Giant Sleep Over
of car seats
UK Sales Director Daniel Kobryner and kiddy (UK)
PR Emma Peters enjoyed a wonderful birthday
Last month saw over 2000 Cubs and Beavers set up
celebration last month at kiddy’s very special 30 year
camp at Overstone Park in Northampton for the
anniversary in Hof, Germany, the company’s home
weekend, as part of the annual national Giant
town. Distributors, agents and employees from all
Sleep Over.
over the world attended a special day of presentations
On the Saturday morning, hundreds of excitable kids
and discussions followed by a Bavarian evening in
descended on the craft area, which included a large
traditional dress.
PlayMais table. A host of masks and models were made,
Representatives from as far afield as Russia, Israel,
including tigers, lions and frogs, plus PlayMais jewellery,
Croatia, China, Holland, Finland and Korea were also
spectacles and even a PlayMais Woggle!
present. “Korea has seen astonishing progress in the
The marketing exercise has raised brand awareness for
two years it has been importing the products. So it
PlayMais. Many Cub and Beaver leaders also took part,
was no surprise that the company award for ‘Kiddy
made their own models and are enthusiastically taking
Wholesaler of the Year’ went to Charley Jung of
information back to their groups.
Korea who is on track to sell millions of pounds worth
T: 01371 873141
of kiddy products this year,” said Emma Peters.
Kiddy seats have been available in the UK since
BRIO and Treasure Trove set-up nursery
January this year and now there are more than sixty
independent stockists. “The ‘kiddy infinity pro’ group
1 design has already come out top of two 2009
distribution in the UK
Which? Magazine tests and both this and the ‘kiddy
comfort pro’ group 1/2/3 seat have recently come top
of their class in tests by Que Choisir? – the equivalent
consumer magazine in France,” Emma added.
BRIO AB has appointed Treasure Trove Holdings as its exclusive
www.kiddy.de
distributor partner for BRIO Nursery. From July 1st Treasure
Trove Nursery Division will handle the sales, marketing and
distribution of BRIO Nursery in the UK & Ireland.
BRIO’s Global Sales Director, Fredrik Ohlsson said: “Service
Dorel warehouseman
to Retailers is key in the Nursery market and we believe this
new division in Treasure Trove will strengthen the BRIO offer recognised for efforts
to our stockists and the growth of the BRIO brand. We feel
Darius Januskevicius, who runs the evening shift
confident we have found a very good partner in Treasure
at Dorel’s Thetford distribution centre, has been
Trove for our Nursery business in the UK and Eire.”
announced as ‘Warehouse Person of the Year’.
The existing BRIO sales/marketing team on Nursery will join
Darius received his award from journalist and
the new Treasure Trove Nursery Division headed up by Paul
television personality John Sargeant at an event at
Sirett, previously MD at BRIO UK for almost 4 years.
London’s Dorchester Hotel on 30 June 2009.
Commenting on the news Paul stated: “This is good news for
Darius is employed by Century Logistics, who
the retailer, BRIO team, Treasure Trove and BRIO Nursery and
provide logistics services for Dorel, the nursery
will allow for much faster growth in the UK and Ireland.”
products manufacturer and owner of the Quinny,
Following the recent announcement that Treasure Trove will
Maxi-Cosi and Safety 1st brands. He works full-time
also be managing the BRIO Toy business in UK and Ireland, Treasure Trove MD Robin Bennett added:
on Dorel business, ensuring that orders arrive with
“This is yet more good news for the local community here in Gloucestershire as it necessitates
retailers accurately and on-time.
increased warehouse space, and staff, to support this significant growth in our business. As well as
Andrew Ratcliffe, Managing Director of Dorel (UK)
welcoming the BRIO nursery sales team to Treasure Trove, I am particularly happy to also confirm that
said:“No matter how great our products are,
Paul Sirett will join the Board. His experience with BRIO and the Nursery & toy trades will be invaluable.
customers won’t buy them if they’re not available
Our Treasure Trove Holdings and Education Essentials companies now cover all three distribution
with retailers. The work that Darius does is vital to
channels of toys and gifts, education and now nursery.
our continued success and we’re delighted to see
All BRIO enquires should be channelled through Treasure Trove Customer Service on 01285 762039.
him win this well-deserved reward”.
www.dorel.co.uk
6
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NURSERY INDUSTRY
•
AUGUST 2009
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www.nursery-industry.co.uk
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